Content about InBev

January 3, 2013

German beer brand, Beck's, part of Anheuser-Busch InBev, is adding a new "gem" to its product line: Beck's Sapphire.

ST. LOUIS — German beer brand, Beck's, part of Anheuser-Busch InBev, is adding a new "gem" to its product line: Beck's Sapphire.

Brewed from German saphir hops, the beverage is a pilsner with 6% alcohol by volume and will be marketed to a high-end demographic, including bars, clubs and restaurants. The beer will also be sold in grocery and liquor stores nationwide available in six- and 12-packs with a sleek, 12-ounce black glass bottle. A-B InBev debuted the beer on New Year's Eve.

November 10, 2011

Anheuser-Busch InBev announced that it is expanding its Bud Light portfolio with what it is calling "a trendy blue-bottle line extension."

BRUSSELS — Anheuser-Busch InBev announced that it is expanding its Bud Light portfolio with what it is calling "a trendy blue-bottle line extension."

The company said that Bud Light Platinum appeals to a key group of beer drinkers and expands consumer occasions and that the introduction is part of the company's plan to accelerate growth of Bud Light in the United States.

Bud Light Platinum is expected to roll out in Jan. 2012.