Content about Impulse purchase

January 9, 2013
Mintel: Men increasingly turn to Web to buy beauty products

Men are an ideal target for online beauty and beauty retailers may want to consider expanding more marketing efforts to further leverage this growing opportunity, according to recent research from Mintel.

CHICAGO — Men are an ideal target for online beauty and beauty retailers may want to consider expanding more marketing efforts to further leverage this growing opportunity, according to recent research from Mintel.

The ease and convenience features of online shopping appeal to some 60% of men ages 18 of 34 years who buy beauty products and agree that buying online is more convenient than shopping in store. This compares with 52% of women of the same age and 41% of their older male counterparts (ages 55 years and older), according to Mintel.

July 30, 2012
Buyer impulse still strong

Shoppers still are purchasing on impulse at the front end of the store. Data from SymphonyIRI Group indicated that more than half of consumers make unplanned purchases upon seeing products or deals in the store — a percentage that has remained unchanged during the past 18 months.

Shoppers still are purchasing on impulse at the front end of the store. Data from SymphonyIRI Group indicated that more than half of consumers make unplanned purchases upon seeing products or deals in the store — a percentage that has remained unchanged during the past 18 months. In a recent survey of more than 1,500 consumers, 46% said they made an unplanned purchase during their most recent trip to the drug store. (For complete results, visit DrugStoreNews.com/c2b-mobile-insights)


May 9, 2012
Point-of-purchase research: 76% of buying decisions still being made in store

Merchandisers angling for that impulse purchase take heart: As many as 76% of buying decisions are being made in the store, according to research published Wednesday from Point of Purchase Advertising International.

CHICAGO — Merchandisers angling for that impulse purchase take heart: As many as 76% of buying decisions are being made in the store, according to research published Wednesday from Point of Purchase Advertising International. The findings are part of POPAI's "2012 Shopper Engagement Study."

August 24, 2011
Shelf-sized freezer units enable impulse merchandising opportunities

The Frosty Paws freezer unit pictured here is located inline with pet care in this Giant supermarket located in central Pennsylvania.

LEBANON, Pa. — The Frosty Paws freezer unit pictured here is located inline with pet care in this Giant supermarket located in central Pennsylvania. This makes for a much more intuitive impulse purchase opportunity that targets consumers with an intent to buy dog treats, as opposed to a placement adjacent to frozen people treats, aka the ice cream aisle, where Frosty Paws had traditionally been merchandised.

September 13, 2010
NPD: Shopping lists influence buying decisions

Most consumers stick to their lists when buying groceries, according to new research by the...