Content about Identification

January 24, 2013
Pampers Swaddlers available in new sizes

Pampers, part of Procter & Gamble, is expanding its line of Swaddlers diapers, the company announced this week.

MINNEAPOLIS — Pampers, part of Procter & Gamble, is expanding its line of Swaddlers diapers, the company announced this week. Previously available only up to size 3, the company will now offer sizes 4 and 5 at Target stores nationwide. From Jan. 27 through Feb. 2, Target guests will receive a free $20 Target gift card with an in-store purchase of two Pampers Swaddlers, Cruisers or Baby Dry economy packs.

December 14, 2012
Spotted by DSN: Target bus stop ad allows mobile gift orders

Commuters in Philadelphia who have forgotten to go holiday shopping may want to head to their nearest bus stop.

PHILADELPHIA — Commuters in Philadelphia who have forgotten to go holiday shopping may want to head to their nearest bus stop.

The shelter of the bus stop across the street from 30th Street Station includes a display from Target that allows passengers to buy gift items by scanning QR codes with their mobile phones.

November 6, 2012
P&G to provide showers, personal care kits and portable power to those impacted by Hurricane Sandy

In partnership with the American Red Cross, beginning Nov. 6, the P&G Mobile Relief Center will be stationed in Union Beach, N.J., to provide showers, personal care kits, household products — including Bounty, Charmin, Tide and Dawn — and baby products, including Pampers diapers and wipes, to victims of Hurricane Sandy, Procter & Gamble announced Monday.

UNION BEACH, N.J. — In partnership with the American Red Cross, beginning Nov. 6, the P&G Mobile Relief Center will be stationed in Union Beach, N.J., to provide showers, personal care kits, household products — including Bounty, Charmin, Tide and Dawn — and baby products, including Pampers diapers and wipes, to victims of Hurricane Sandy, Procter & Gamble announced Monday. This service will be free to all victims, responders and their families.

October 26, 2012
Categories in which shoppers prefer brand over PL spells opportunity for store brand development

In today's give-'em-what-they-want style of merchandising, in a market where savvy, omni-channel consumers can customize the what, when and where of the purchase, private label more and more ascends from being considered the cheapest product offering to being the best value product offering.

WHAT IT MEANS AND WHY IT'S IMPORTANT — In today's give-'em-what-they-want style of merchandising, in a market where savvy, omni-channel consumers can customize the what, when and where of the purchase, private label more and more ascends from being considered the cheapest product offering to being the best value product offering. 

October 4, 2012
Target to put QR codes on holiday toy displays

Target will roll out QR codes in stores in time for the holiday shopping season.

MINNEAPOLIS — Target will roll out QR codes in stores in time for the holiday shopping season. Beginning Oct. 14, each of the chain's top 20 toys will have a QR code that shoppers can scan with their mobile device, allowing them to purchase the toy directly and ship it for free to anyone, anywhere in the U.S. The toys will be promoted with signs featuring the QR codes.

May 2, 2011
Milano Melts put new spin on classic cookie

Pepperidge Farm is helping its classic Milano cookies evolve with a new addition.

NORWALK, Conn. — Pepperidge Farm is helping its classic Milano cookies evolve with a new addition.

New Milano Melts cookies combine crisp cookies with a soft chocolate cream filling, providing two textures in every bite. The cookies will be available in Dark Classic Crème and Chocolate Dark Classic Crème varieties.

Milano Melts cookies are available in major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $3.49.

August 22, 2010
Consumers more loyal to Tylenol brand

According to a study released by the Relational Capital Group, despite product recalls and a...

PHILADELPHIA According to a study released by the Relational Capital Group, despite product recalls and a plant closure, consumer purchase intent and brand loyalty for Tylenol still currently exceeds that of Advil.

 

June 24, 2010
Kellogg recalls lots of certain breakfast cereals

Kellogg has implemented a voluntary recall of certain breakfast cereals due to an uncharacteristic off-flavor...

June 22, 2010
Axe expands marketing efforts for new product with Jagtag partnership

As part of the launch of Axe's new Axe Twist, the men's grooming brand has...