Content about Iams

October 26, 2012
Supervalu banners partner locally with Iams Home 4 the Holidays to raise pet adoption awareness

A number of Supervalu banners on Friday announced that select locations will host Iams Home 4 the Holidays initiative on Nov. 2 and 3. As part of the events, neighborhood shelters will introduce shoppers to deserving puppies, kittens, dogs and cats that are up for adoption.

 MINNESOTA — A number of Supervalu banners on Friday announced that select locations will host Iams Home 4 the Holidays initiative on Nov. 2 and 3. As part of the events, neighborhood shelters will introduce shoppers to deserving puppies, kittens, dogs and cats that are up for adoption.

April 9, 2012
Iams celebrates Senior Plus with 'Play Young, Stay Young' Facebook contest

Celebrating the recent debut of its Senior Plus line, Iams is launching a contest on Facebook called "Play Young, Stay Young," which encourages pet parents to celebrate their pets that are ages 11 years and older.

MASON, Ohio — Celebrating the recent debut of its Senior Plus line, Iams is launching a contest on Facebook called "Play Young, Stay Young," which encourages pet parents to celebrate their pets that are ages 11 years and older.

March 9, 2012
Iams boosts pet care offerings for older four-legged friends

Iams is introducing a new line of pet food that addresses the needs of dogs and cats ages 11 years and older.

MASON, Ohio — Iams is introducing a new line of pet food that addresses the needs of dogs and cats ages 11 years and older.

New Senior Plus, which will be available in the ProActive Health and Premium Protection formulas, are designed to keep pets healthy, playful and active as they reach the double-digit age bracket.

August 29, 2011
Iams Naturals gets a boost with two new products

Procter & Gamble announced that its Iams pet food brand has launched two new Iams Naturals products.

MASON, Ohio — Procter & Gamble announced that its Iams pet food brand has launched two new Iams Naturals products.

Iams Naturals, which launched in 2007, now features sensitive naturals and simple and natural formulas, the company said. To mark the launch, Iams has debuted two television commercials to underscore the expansion of the line that feature a "spokesdog" named Spike.

August 24, 2011
Dogs join health food trend

Procter & Gamble’s Iams brand expanded its Iams Naturals line with two new recipes: Sensitive Naturals and Simple & Natural. These new products join Iams Healthy Naturals, launched in 2007, which offers four recipes for dogs and three for cats.


VANDALIA, Ohio — Procter & Gamble’s Iams brand expanded its Iams Naturals line with two new recipes: Sensitive Naturals and Simple & Natural. These new products join Iams Healthy Naturals, launched in 2007, which offers four recipes for dogs and three for cats.


July 12, 2011
P&G adds new recipes to IAMS Healthy Naturals line

P&G has expanded its IAMS pet food line with the addition of Sensitive Naturals and Simple and Natural recipes to its IAMS Healthy Naturals collection.

MASON, Ohio — P&G has expanded its IAMS pet food line with the addition of Sensitive Naturals and Simple and Natural recipes to its IAMS Healthy Naturals collection. IAMS Healthy Naturals was launched in 2007 and includes four recipes for dogs and three for cats.

August 1, 2010
P&G widens specialized pet food recall

Procter & Gamble voluntarily is expanding its recall to include veterinary and some specialized dry...

June 9, 2010
P&G recalls lots of Iams cat food

Procter & Gamble voluntarily recalled specific lots of its Iams canned cat food in North...

June 6, 2010
Shoppers lap up all-natural offerings for their pets

Pet products, much like children’s products, have proven to be recession resistant. Sales of all...

May 4, 2010
P&G to acquire Natura Pet Products

Procter & Gamble has agreed to acquire a privately held pet food business based in...

February 15, 2010
Prebiotics bark up pet aisle

Probiotics and prebiotics recently have become the darlings of the functional food aisle. Increasingly, products...

CINCINNATI —Probiotics and prebiotics recently have become the darlings of the functional food aisle. Increasingly, products with those digestive health claims are showing up in the pet food aisle as well.

Iams, which has included prebiotics in its food for some time, has introduced a new pet food, Iams ProActive Health with fructooligosaccharide, a prebiotic that feeds the good bacteria that live in the digestive tract and helps support a strong immune system.