Content about INDUSTRY

December 12, 2012
Markwins closes acquisition of Physicians Formula

Markwins announced on Wednesday that it has acquired all of the outstanding securities of Physicians Formula for $75 million or $4.90 per share in cash.

CITY OF INDUSTRY and AZUSA, Calif. — Markwins announced on Wednesday that it has acquired all of the outstanding securities of Physicians Formula for $75 million or $4.90 per share in cash.

September 27, 2012
Physicians Formula to be acquired by Markwins for nearly $75M

Physicians Formula and Markwins International announced on Thursday that they have entered into a merger agreement under which Markwins will acquire all of the outstanding shares of common stock of Physicians Formula for $4.90 per share in cash, or approximately $74.9 million.

ZUSA, Calif. and CITY OF INDUSTRY, Calif. — Physicians Formula and Markwins International announced on Thursday that they have entered into a merger agreement under which Markwins will acquire all of the outstanding shares of common stock of Physicians Formula for $4.90 per share in cash, or approximately $74.9 million.

February 28, 2012
Wet 'n Wild to launch in Germany as it furthers global expansion

Markwins Beauty’s value cosmetics brand Wet 'n Wild has signed a deal with DMV Diedrichs Markenvertrieb to launch the brand in the German market.

CITY OF INDUSTRY, Calif. — Markwins Beauty’s value cosmetics brand Wet 'n Wild has signed a deal with DMV Diedrichs Markenvertrieb to launch the brand in the German market.

On the heels of its recent announcement of singer Fergie as the brand's global beauty ambassador, Wet 'n Wild is partnering with the German distributor in an effort to further its global expansion.

The brand is planning for its new products, packaging and fixtures to arrive in stores in May. The collaboration targets drug and mass retailers.

November 8, 2011
Wet 'n Wild partners with Dress for Success

Wet 'n Wild has partnered with Dress for Success Worldwide to serve as the organization’s new nail partner with product and monetary donations.

CITY OF INDUSTRY, Calif. — Wet 'n Wild has partnered with Dress for Success Worldwide to serve as the organization’s new nail partner with product and monetary donations.

The value beauty brand is donating 10,000 pieces of MegaLast Nail Color, plus a $10,000 donation.


The mission of Dress for Success is to promote the economic independence of disadvantaged women around the world by providing professional attire, career development tools and a network of support to help women find jobs and remain employed.


August 8, 2011
Black Radiance names new brand manager

Black Radiance, a Markwins beauty brand, has hired Robyn Turner as its newest brand manager.

CITY OF INDUSTRY, Calif. — Black Radiance, a Markwins beauty brand, has hired Robyn Turner as its newest brand manager.

Turner’s key responsibilities will include portfolio management, product development, promotional program development, in-store merchandising, online programs and marketing financials, to extend Black Radiance’s leadership in ethnic cosmetics.

June 14, 2011
DXG helps consumers embrace 3-D photography

DXG is helping photo enthusiasts snap and share 3-D pictures with its latest innovation.

CITY OF INDUSTRY, Calif. — DXG is helping photo enthusiasts snap and share 3-D pictures with its latest innovation.

The company said that its new DXG-018 3-D pocket camera and viewer brings photography to a new level. The dual-lens 3-D camera snaps color pictures, which are saved onto a SanDisk card (sold separately) and then can be printed on standard 4x6 photo paper.

October 3, 2010
Former J&J executive joins Markwins

Markwins International has hired former Johnson & Johnson executive Michael Cole to serve as its...

CITY OF INDUSTRY, Calif. Markwins International has hired former Johnson & Johnson executive Michael Cole to serve as its Walmart team leader.

In this role, Cole will be responsible for both divisions at Walmart; Markwins Beauty Product, featuring the Wet 'n Wild and Black Radiance brands; and Markwins International, featuring The Color Workshop, ACT and Barbie.

Cole will report to Shawn Haynes, SVP sales and marketing for Markwins Beauty Products, and Eric Weeks, VP sales for Markwins International.