Content about I Can't Believe It's Not Butter!

October 18, 2013

Unilever is launching two new butter-like spreads, the company said.

ENGLEWOOD CLIFFS, N.J. — Unilever is launching two new butter-like spreads, the company said.

The food, home and personal care supplier said it would debut I Can't Believe It's Not Butter! Deliciously Simple and Country Crock Simply Delicious at the Food Network New York City Wine & Food Festival, which is presented by Food & Wine magazine.

The spreads are made with such simple ingredients as canola oil, nonfat yogurt, salt and natural flavors, with no artificial preserves or trans fat.

January 26, 2011

Kim Cattrall's latest acting gig? I Can't Believe It's Not Butter! spokeswoman.

ENGLEWOOD CLIFFS, N.J. — Kim Cattrall's latest acting gig? I Can't Believe It's Not Butter! spokeswoman.

The makers of I Can't Believe It's Not Butter! are kicking off a series of television spots featuring the "Sex and the City" star, letting consumers know that flavor doesn't have to be compromised.