Content about Hypermarket

January 5, 2011

NEW YORK — A shift in consumer shopping is helping to fuel sales of women’s fragrances at mass.


“Consumers are shifting their fragrance purchasing from high-end channels, such as department stores, to more mass-market channels, such as drug stores and supermarkets/hypermarkets,” stated research firm Euromonitor International. “While department stores have suffered a drop in foot traffic during the recession, store formats such as supermarkets/hypermarkets and mass merchandisers selling necessities have seen steady traffic levels.”