Content about HumanaVitality

April 21, 2013
Walmart partners with Humana to encourage healthier eating

Walmart last fall partnered with HumanaVitality on the Vitality Healthy Food program, where members earn Vitality Points for getting active, losing weight and eating healthier.

Walmart last fall partnered with HumanaVitality on the Vitality Healthy Food program, where members earn Vitality Points for getting active, losing weight and eating healthier. Those Vitality Points can be redeemed on more than 600,000 rewards, including movie tickets and merchandise.

As part of that, HumanaVitality members have been given a card that collects 5% in savings for select products featuring Walmart's "Great for You" icon. The savings can be applied to a future Walmart visit.

November 5, 2012
The sequel trilogy continues …

Walmart in September partnered with HumanaVitality on a program that incentivizes healthier behavior, offering 5% savings on select healthier-for-you products. The program has about 1 million members.

Walmart in September partnered with HumanaVitality on a program that incentivizes healthier behavior, offering 5% savings on select healthier-for-you products. The program has about 1 million members.

“With [HumanaVitality’s] large population, we’ve got a lot of opportunities to collect data and to understand how this is … changing behaviors of individual shopping experiences,” said Joe Woods, HumanaVitality CEO.

September 19, 2012
Walmart forges new pathway to wellness, challenges others to follow

Walmart is hoping to blaze a bold new trail down the path toward wellness in its healthy food discount partnership with HumanaVitality announced this morning, and the global retailer has challenged others to follow.

BENTONVILLE, Ark. — Walmart is hoping to blaze a bold new trail down the path toward wellness in its healthy food discount partnership with HumanaVitality announced this morning, and the global retailer has challenged others to follow. 

September 19, 2012
Walmart serves up fresh food loyalty program

Walmart and HumanaVitality have developed a unique way to incentivize people to eat healthier while promoting increased customer traffic at Walmart stores.

BENTONVILLE, Ark. — Walmart and HumanaVitality have developed a unique way to incentivize people to eat healthier while promoting increased customer traffic at Walmart stores.

The companies on Wednesday morning launched a first-of-its-kind program called Vitality HealthyFood, whereby Walmart offers a 5% discount on produce items to HumanaVitality members. The discount is loaded on a card in the form of a credit within five business days that can be redeemed on a subsequent trip to Walmart.