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NEW YORK — What are the key trends driving sales of false eyelashes? What are the greatest misconceptions about false lashes? To answer these questions and more, DSNTV not only hit the streets of New York City, but also spoke with Kerri LoCascio of Kiss Products to gain greater insight into the segment, new innovation in the category and to see just how easy false eyelashes are to apply.

To watch the video, click here.

ENGLEWOOD CLIFFS, N.J. — Unilever is launching a new line of hair care products for men, the personal care company said Wednesday.

Unilever said the Dove Men+Care shampoos and shampoo-conditioners would make men's hair three times stronger, based on the amount of breakage when compared with a nonconditioning shampoo. According to a 2010 AC Nielsen survey, 90% of men use shampoo in the shower, but only 5% use a shampoo designed for men's hair care needs.

SPRING, Texas — Xtreme Lashes is looking to revolutionize the way lash extension wearers manage their daily anti-aging eye care regimen with the new Total Eye Repair Serum, which is positioned as the first and only anti-aging eye care treatment compatible with semi-permanent 
eyelash extensions.

While Total Eye Repair Serum is ideal for lash wearers, non-lash wearers also can use the serum, which features a microlift complex to improve and tone the texture of the skin. It also is designed for use on both the eyelids and the under eye area.

CINCINNATI — Procter & Gamble's Oral-B is teaming up with dental expert Jonathan Levine to encourage people to "power up" their oral health routine, while addressing the urgent need for oral health care in select areas of the United States.

ROCKVILLE, Md. — Several intertwined factors are fueling the mass nail care market, and according to a new report by Packaged Facts, the growth of do-it-yourself nail products is expected to continue despite an uptick in professional nail services.

SymphonyIRI Group, a Chicago-based market research firm, reported that sales of nail care products grew 26% for the 52 weeks ended April 15 at food, drug and mass (excluding Walmart). Nail polish sales, in particular, grew about 43% during that time.

Bold, creative, daring and hot. Those are the words that come to mind when I think of nail polish.


Nail polish continues to be the rock star of the beauty world, showing double-digit growth and no signs of slowing. 
According to SymphonyIRI Group, sales of nail polish rose nearly 43% to more than $528 million for the 52 weeks ended April 15 at food, drug and mass (excluding Walmart).


LOS ANGELES — The Ardell brand of faux eyelashes has announced that it is launching new lash styles for spring 2012.

For years, professional makeup artists have been applying multiple pairs of faux lashes to achieve a dramatically lush look. Enter the new Ardell Double Up Lashes, a new innovation in faux lash strips featuring two times the lashes than a standard strip lash. The bottom lash adds fullness and the top lash adds flare. Ardell Double Up Lashes will be available in six styles with a suggested retail price of  $6.99 at drug stores in January.

Gel manicures are one of the more popular salon services in the professional market, and now beauty mavens can create the look at home — for a fraction of the price — thanks to several new innovations hitting the mass market. As a result, the nail color segment at mass is likely to experience continued growth.


After years of lackluster sales, nail color has, and continues to be, a shining star at mass with sales experiencing double-digit gains. Now, several manufacturers are launching at-home gel polish to further drive sales and bring the salon experience home.


NEW YORK — Red Carpet Manicure is bringing the professional salon experience to the mass market with its new at-home LED gel polish manicure and pedicure system.

Launching nationwide at Ulta in early September, Red Carpet Manicure officially unveiled the innovative gel nail polish system to beauty editors at a press event Wednesday in New York.

A full system costs $57.94 or just $2.90 each for 20 at-home applications compared with an average of $40 for each professional application in a salon.

The brand launch includes:

SEATTLE — Consumers now can purchase Butter London products, including nail lacquers, nail treatments and pedicure essentials, in all 390 Ulta stores nationwide, the manufacturer has announced.

Founded in 2005, Butter London's lacquers are inspired by runway trends, Great Britain and rock and roll. The products are formulated without the use of such harmful ingredients as formaldehyde, toluene, dibutyl phthalate and parabens.

NEW YORK — Coty's Sally Hansen brand is gearing up for 2011 with an assortment of new nail products, including new, innovative nail polish strips for no-dry nail styles that last up to 10 days.

The opportunity within foot care may be even more skewed toward the female shopper than in years past when insoles and devices designed with the woman in mind were first introduced.

The fact is, men and women are in search of satisfying different needs when considering a foot care product purchase. Men are more utilitarian, preferring high-function products that offer extra-cushioning, support and comfort. Women, meanwhile, shop for products that complement not only their feet and their shoes, but also their busy lifestyles, according to Implus Footcare research.