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NEWARK, N.J. — Inergetics on Monday announced its partnership with Martha Stewart Living Omnimedia to create Martha Stewart Naturals, a line of six supplements that will launch this fall.

“We believe Martha Stewart embodies healthy living and well-being, putting that same philosophy in everything she does," stated Mike James, CEO Inergetics. 

BATTLE CREEK, Mich. — Cereal maker Kellogg Co. is hoping to appeal to adult customers with new breakfast food lines, the company said in announcing its first quarter 2013 earnings.

In a conference call with financial analysts, CEO John Bryant said the company plans to launch Raisin Bran with omega-3, multi-grain Special K and new additions to the Kashi brand later this year, citing lagging sales in the adult-products segment compared with products aimed at children.

SALT LAKE CITY — Usana Health Sciences has announced a new prenatal nutrition product to its existing product line, the company said.

BabyCare Prenatal Essentials includes Usana's Prenatal Mega Antioxidant vitamin supplement and Prenatal Chelated Mineral supplement with added iron.

If fat, sodium and partially hydrogenated oils were yesterday's undesirable ingredients, the substance many Americans are currently looking to avoid is gluten. A recent NPD survey found that about a third of U.S. adults say they want to cut down or be free of gluten in their diets. More people are being diagnosed with Celiac disease, but even consumers who have no gluten intolerance are opting to eat foods that are free of gluten because they perceive them as healthier.

President Barack Obama sent his $3.8 trillion budget proposal to Congress on April 10, and the plan includes a number of provisions designed to cut spending on health care and promote health and wellness.

Overall, the budget is something of a mixed bag for the healthcare industry. While it would provide incentives for expanding the use of generic drugs, for example, it would also cut spending on Medicaid that have drawn opposition from pharmacy retailers, and even generic drug makers disagree with some of its provisions for that industry.

NEW YORK — If any proof was needed of the importance of omnichannel, it can be seen in a new survey of U.S. consumers.

NEW YORK — Happy Family, an organic food brand privately owned and operated by moms, has introduced a line of organic Greek yogurt, fruit and veggie combination pouches for babies and toddlers, the company announced this week.

CHATTANOOGA, Tenn — Beginning today through Tuesday, April 30, Bi-Lo will host its fourth annual PAWS "Feed the Love" campaign. "Feed the Love" is a pet food drive in which food donations go to local area food banks for families in need to be able to provide food for the four-legged members of their families.

PARSIPPANY, N.J. — Just a week after the Supreme Court heard the Federal Trade Commission's lawsuit over its deal with AbbVie to sell a generic version of a testosterone-replacement therapy, Actavis is challenging the patent on another strength of the drug.

Actavis said Monday that it had filed with the Food and Drug Administration for approval of testosterone gel in the 1.62% strength. The drug is a generic version of AbbVie's AndroGel 1.62%. The case that went before the Supreme Court on March 25 concerns the 1% strength of AndroGel.

NEW YORK — The Supreme Court heard arguments Monday in a case that could determine the future of generic drugs in America.

The case, Federal Trade Commission v. Actavis, marks the latest attempt by federal authorities to put an end to what they say are deals between branded and generic drug companies that delay release of generic drugs to consumers.

WASHINGTON — The question of whether a generic drug company can be held liable for harmful side effects from its medicines goes before the Supreme Court Tuesday in a case involving a New Hampshire woman who sustained several injuries after taking a generic pain drug.

SAN DIEGO — Cardium Therapeutics earlier this week announced its To Go Brands operating unit has expanded its VitaRocks kids' vitamins product line and that retail distribution has been expanded into select Target stores.

The VitaRocks products are inspired by a popping pellet candy that is popular with kids and represents a next-generation, easy-use delivery platform for multivitamins and nutrients, dietary supplements, and potentially over-the-counter medicines for children as well as adults, Cardium Therapeutics suggested.