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May 24, 2011

Happy days are here again! Consumer confidence rebounded 1.6 points in April from a dip in March, according to the Consumer Confidence Index, despite the fact that high-gas-price stories are dominating the airwaves. That suggests consumers may be willing to try new things again — in other words, to buy something new — and that is excellent news for niche manufacturers. In this annual report, DSN calculates the value of niche brands.

Happy days are here again! Consumer confidence rebounded 1.6 points in April from a dip in March, according to the Consumer Confidence Index, despite the fact that high-gas-price stories are dominating the airwaves. That suggests consumers may be willing to try new things again — in other words, to buy something new — and that is excellent news for niche manufacturers. In this annual report, DSN calculates the value of niche brands.

Click below to download the PDF of the Top 150 Annual Niche Brands Report.

March 27, 2014

Taking the celebrity fragrance market a whole new level, Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance market with the new Cheeteau, Frito-Lay North America has announced.

PLANO, Texas — Taking the celebrity fragrance market a whole new level, Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance market with the new Cheeteau, Frito-Lay North America has announced.

And yes, it does smell like the cheesy snack.

December 6, 2013

Rimmel London has tapped Binky Felstead to star in its new Sunshimmer advertising campaign in the United Kingdom and Ireland.

LONDON — Rimmel London has tapped Binky Felstead to star in its new Sunshimmer advertising campaign in the United Kingdom and Ireland.  

The award-winning star of E4's show, “Made in Chelsea,” will appear in Sunshimmer's advertising campaign from February 2014.

August 6, 2013

Wegmans Food Markets will make its first delivery of 18,324 pounds of non-perishable food to the Manna Food Center, the grocer announced.

GAITHERSBURG, Md. — Wegmans Food Markets on Thursday will make its first delivery of 18,324 pounds of nonperishable food to the Manna Food Center, the grocer announced. The donation includes 20 pallets of canned soups, vegetables and fruit, along with peanut butter, canned tuna, pasta, cereal, baking mixes, coffee, tea and salad fixings.

May 17, 2013

Eco Lips launched Mongo Kiss, a lip balm made with mongongo nut oil and formulated with nutrients like vitamin E and essential fatty acids.

CEDAR RAPIDS, Iowa — Eco Lips on Wednesday launched Mongo Kiss, a lip balm made with mongongo nut oil and formulated with nutrients like vitamin E and essential fatty acids. NMongo Kiss is certified organic, fair trade certified, non-GMO, gluten-free and made with 100% renewable energy offsets, the company stated. 

May 1, 2013

Mars Chocolate, the makers of Snickers brand candy, announced today that the company is teaming up with jockey Rosie Napravnik as she attempts to make history in this weekend's Kentucky Derby race.

HACKETTSTOWN, N.J. — Mars Chocolate, the makers of Snickers brand candy, announced today that the company is teaming up with jockey Rosie Napravnik as she attempts to make history in this weekend's Kentucky Derby race.

Mars Chocolate North America officially partnered with Rosie by announcing Snickers will give away 1 million Snickers Bites — which are unwrapped, bite-sized versions of the candy bar — if she wins the famous race on May 4.

December 14, 2010

A University of Maryland pharmacy professor won top honors last week for his work developing a means of measuring oxygen levels in the brain, the university said Monday.

BALTIMORE — A University of Maryland pharmacy professor won top honors last week for his work developing a means of measuring oxygen levels in the brain, the university said Monday.

The state chapter of the American Chemical Society named Gerald Rosen its Maryland Chemist of the Year. Rosen and colleagues are developing real-time electron paramagnetic resonance imaging, or EPRI, to measure critical oxygen levels in stroke and tumor patients and to improve drug development.

May 25, 2009

The value of niche is in the customer that a niche manufacturer brings through the door. Sometimes it’s measured in incremental opportunity, such as a prophylactic acne offering among a sea of acne treatments. And sometimes it’s measured in what happens if that niche brand is not on the shelf, driving the customer to another retail outlet. That value doesn’t change in a tough economy, but the factors that establish whether or not a niche manufacturer ever gets to the shelf, and stays on that shelf, do. There are two significant challenges for niche in today’s economic climate — SKU rationalization and the availability of capital.

The value of niche is in the customer that a niche manufacturer brings through the door. Sometimes it’s measured in incremental opportunity, such as a prophylactic acne offering among a sea of acne treatments. And sometimes it’s measured in what happens if that niche brand is not on the shelf, driving the customer to another retail outlet.