Content about Homemaking

October 17, 2012

Swiffer has launched a "Man Up, Clean Up" campaign to encourage men to contribute more to household cleaning.

CINCINATTI – Swiffer has launched a "Man Up, Clean Up" campaign to encourage men to contribute more to household cleaning. While the percentage of men who say they do most of the household cleaning has increased, other studies suggest that men exaggerate how much they really help out around the house. The new campaign intends to better equip men to do their fair share.