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KENNEBUNK, Maine — Tom's of Maine, a maker of natural personal care products, has introduced its new Naturally Clean toothbrush.

With a plant-based handle made from renewable castor oil plants instead of petroleum, the Naturally Clean toothbrush also has dye-free, multi-height bristles to clean between teeth and along the gum line.

CHICAGO — Dry shampoo introductions are on the rise as the segment accounting for 3% of global shampoo launch activity in 2012, up from 1% in 2008, according to new research from Mintel Beauty & Personal Care.

CINCINNATI — Bounty, a Proctor and Gamble brand, has unveiled the new DuraTowel, a cloth-like paper towel designed to use instead of reusing dishcloths, which the company said can redeposit millions of germs after just one use.

CINCINNATI — Nearly two-thirds of Hispanic consumers have discarded garments ruined by bleach or home remedies up to five times per year, according to a new survey by Procter & Gamble's Tide division.

NEW YORK — The maker of Crystal Body Deodorant has announced the introduction of its latest addition to its portfolio of men’s natural odor-fighters — Rock Deodorant Stick.

The new stick takes the 24-hour odor-fighting power of Rock body spray into a wide, solid form for total coverage. It promises to naturally eliminate odor causing-bacteria with 100% mineral salt components without the use of aluminums, parabens and chemicals. The formula also promises to keep clothes free of stains.

Men’s shaving/grooming and deodorants may continue to dominate the male grooming segment, but there’s no doubt that guys are increasingly taking greater notice of skin care products — a trend that is expected to gain greater momentum going forward.


CHATSWORTH, Calif. — Nature’s Gate, a maker of natural skin care products, has developed the new Nature’s Gate Baby Soothing Shampoo & Wash.

Nature’s Gate Baby Soothing Shampoo & Wash cleanses fine hair and soothes delicate skin with mild herbs and an exclusive blend of seven gentle baby botanicals. The ingredients include:


• Chamomile and orange flower blend together to ease and calm infant skin;

• Calendula, nature’s emollient, to deliver cleansing benefits;

CINCINNATI — Procter & Gamble is supporting the recent launch of Tide Pods, the brand's three-chamber unit dose laundry detergent, by tapping singer and actor Jencarlos Canela to show Hispanic consumers how the product is unlike any other laundry product on the market.

Tide said Canela will surprise people at laundromats in Miami and Los Angeles to show them how the laundry process can be consistent since measuring dosage is not necessary, the company said. Consumers will have the opportunity to meet Canela on April 3 at a laundromat in Los Angeles.

SUPPLIER NEWS — Kimberly-Clark’s new portable cleaning wipes are designed to eliminate smudges from touchscreen devices. Packaged in resealable pouches, the wipes easily remove fingerprints, makeup, and skin oil and grease; won’t scratch glass surfaces; and virtually are lint-free, Kimberly-Clark said. KimTech* wipes are available in two packs (10 wipes per pack) and three packs (with 20 wipes per pack) for a suggested retail price of $3 and $7.49, respectively.


NORWALK, Conn. — U.K. health and beauty retailer Boots, whose branded products are available in the United States at Target, Ulta and ShopBootsUSA.com, and at Shoppers Drug Mart in Canada, announced that four of its No7 products have received the Good Housekeeping Seal by the Good Housekeeping Research Institute.

The Boots No7 products that received the seal include:

• No7 Protect & Perfect intense beauty serum;

• No7 Intensive line filler;

SAN ANTONIO, Texas — Rockin' Green has revamped its laundry detergent products inside and out.

The company said that its Soft, Classic and Hard Rock formulas will feature a new scent and packaging. The company said it is replacing one of its original scents, called Plain Green Tea's, with a scent called Earth, Wind and Orchids. What's more, the standard packaging for the laundry detergents have been redesigned with a new look and also will use less material.