Content about Hispanic

April 10, 2014

SanaSana.com, which is positioned as the first consumer goods online retailer catering to U.S. Hispanic women, has launched to help the estimated 10.2 million orphaned children in Latin America.

HOLLYWOOD, Fla. — SanaSana.com, which is positioned as the first consumer goods online retailer catering to U.S. Hispanic women, has launched to help the estimated 10.2 million orphaned children in Latin America.

As the fastest growing segment of the U.S. population, the Hispanic market's buying power is estimated to reach $1.5 trillion by 2015.

August 1, 2013

Part of the challenge in reaching the Latino community with a uniform marketing message is the diversity that exists within that community, suggested a new report issued Thursday by the Hartman Group.

BELLEVUE, Wash. — Part of the challenge in reaching the Latino community with a uniform marketing message is the diversity that exists within that community, suggested a new report issued Thursday by the Hartman Group. 

According to the report, 22% of Hispanics were described as un-acculterated, 47% are bi-culture and 31% identify with the American culture as fully acculturated Latinos. 

April 21, 2013

The Hispanic opportunity represents a "new American reality," noted Roberto Ruiz, SVP strategy and insights for Univision Communications, last month at the Consumer Healthcare Products Association's Annual Executive Conference.

The Hispanic opportunity represents a "new American reality," noted Roberto Ruiz, SVP strategy and insights for Univision Communications, last month at the Consumer Healthcare Products Association's Annual Executive Conference. Hispanic-Americans aren't assimilating into the American melting pot. "We're hearing people say they are '200% individuals' in our focus groups," Ruiz said. "100% American and 100% Latino."

April 19, 2013

Hispanics often tick to their own traditions when it comes to selecting protein-rich foods, according to a new study.

CHICAGO — Hispanics often tick to their own traditions when it comes to selecting protein-rich foods, according to a new study.

Hispanics consume disproportionately high amounts of legumes, eggs, chicken and seafood compared with non-Hispanics, and the level of importance of these foods remains relatively unchanged from five years ago, and tradition and heritage drive meal choices among both Spanish- and English-speaking Hispanics, according to the NPD Group's "NET Hispanic" study. NET stands for "national eating trends."

March 8, 2013

Miami-based Hispania Public Relations, Inc., has been chosen the Hispanic Public Relations agency of record by Beech-Nut Nutrition. The announcement was made today by Hispania co-owner and president Sergio Lopez-Miro.

MIAMI — Miami-based Hispania Public Relations, Inc., has been chosen the Hispanic Public Relations agency of record by Beech-Nut Nutrition Corp. The announcement was made today by Hispania co-owner and president Sergio Lopez-Miro.

June 24, 2012

Products and services targeting the Hispanic market will realize much success in the coming years, noted a recently published SymphonyIRI Group “Point of View” report that outlined the growing opportunity in targeting that demographic.

CHICAGO — Products and services targeting the Hispanic market will realize much success in the coming years, noted a recently published SymphonyIRI Group “Point of View” report that outlined the growing opportunity in targeting that demographic.

And this rapidly growing group is expected to wield $1.3 trillion in purchasing power through the end of this year.
Hispanics, as a group, spend nearly 8% more on consumer packaged goods than any other population, and have particularly strong spending in the mass merchandise and club channels, the report noted.

June 21, 2012

Biolife in May launched WoundSeal, a hemostat product specifically targeting Americans on a regimen of blood thinners. While hemostat products have been introduced into the first aid set before, this is the first one targeting patients on a specific therapy.


SUPPLIER NEWS — Biolife in May launched WoundSeal, a hemostat product specifically targeting Americans on a regimen of blood thinners. While hemostat products have been introduced into the first aid set before, this is the first one targeting patients on a specific therapy.


June 18, 2012

Products and services targeting the Hispanic market will realize much success in the coming years, noted a SymphonyIRI Group Point of View report, “Diverse and Distinct: The Hispanic Population Delivers Numerous Segments and Opportunities — and an Exceptionally Fast-Growing Market,” published Monday.

CHICAGO — Products and services targeting the Hispanic market will realize much success in the coming years, noted a SymphonyIRI Group Point of View report, “Diverse and Distinct: The Hispanic Population Delivers Numerous Segments and Opportunities — and an Exceptionally Fast-Growing Market,” published Monday.

May 11, 2012

CVS/pharmacy is taking a greater step toward targeting the Hispanic market with the launch of its new Spanish-language website.

WOONSOCKET, R.I. — CVS/pharmacy is taking a greater step toward targeting the Hispanic market with the launch of its new Spanish-language website.

Like the English-language site, the Spanish version, located at http://es.cvs.com, enables shoppers to manage their prescription account, get health information, purchase products and access coupons. According to a MediaPost article, Google indicated that the new CVS Spanish website consists of 67,000 pages, most of which are product SKUs.

April 19, 2012

Hispanics represent one of the fastest-growing demographic groups in the United States, so naturally, it would behoove retailers to pay heed to this growing trend.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Hispanics represent one of the fastest-growing demographic groups in the United States, so naturally, it would behoove retailers to pay heed to this growing trend.

(THE NEWS: Hispanic consumers' buying power to grow 50% by 2015. For the complete story, click here.)

June 15, 2011

The nation's Hispanic population grew four times faster than the total U.S. population between 2000 and 2010, with Mexicans representing the largest Hispanic group, according to recent data from the U.S. Census Bureau.

WASHINGTON — The nation's Hispanic population grew four times faster than the total U.S. population between 2000 and 2010, with Mexicans representing the largest Hispanic group, according to recent data from the U.S. Census Bureau.

The recently released 2010 Census brief shows that the Hispanic population increased by 15.2 million between 2000 and 2010 and accounted for more than half of the total U.S. population increase of 27.3 million. Between 2000 and 2010, the Hispanic population grew by 43% — four times the nation's 9.7% growth rate.

February 8, 2011

While many consumers tend to choose less expensive products when times are tough, lower-income Hispanics that predominantly speak Spanish tend to buy brand-name personal care products at a higher rate than their English-dominant counterparts, according to recent research by Mintel.

CHICAGO — While many consumers tend to choose less expensive products when times are tough, lower-income Hispanics that predominantly speak Spanish tend to buy brand-name personal care products at a higher rate than their English-dominant counterparts, according to recent research by Mintel.

July 12, 2009

This is target marketing at its finest; not only are Hispanics more likely to embrace...

NEW YORK This is target marketing at its finest; not only are Hispanics more likely to embrace homeopathy, but baby care as a category resonates extremely well among Hispanics. And in it’s a format that will appeal to today’s new mothers — multi-cultural women who have embraced the Internet.

 

According to a Pew Hispanic Center report, 78% of Latinos who are English-dominant and 76% of bilingual Latinos use the Internet, compared with 32% of Spanish-dominant Hispanic adults.