Help Remedies recently gained national distribution and is launching an ad campaign with a “less-is-less-but-that’s-better-for-you” proposition. DSN sat down with Help CEO Richard Fine to discuss who that pitch is supposed to reach.
AUDIO Q&A:DSN sat down with Help Remedies CEO Richard Fine to discuss Help's recently gained national distribution and launch of an ad campaign that forgoes a “less-is-more” pitch in favor of a “less-is-less-but-that’s-better-for-you” proposition.