Content about Helena Foulkes

June 1, 2012
CVS Caremark research: Many consumers confused about potential changes to U.S. healthcare system

The majority of consumers who would be eligible for new healthcare coverage under the Patient Protection and Affordable Care Act have never heard of the state-based healthcare exchanges — where they will have to shop for coverage beginning in 2014 — while more than half said they believe they will need help in understanding healthcare insurance terms and descriptions, and navigating the healthcare system, according to new research from CVS Caremark.

WOONSOCKET, R.I. — The majority of consumers who would be eligible for new healthcare coverage under the Patient Protection and Affordable Care Act have never heard of the state-based healthcare exchanges — where they will have to shop for coverage beginning in 2014 — while more than half said they believe they will need help in understanding healthcare insurance terms and descriptions, and navigating the healthcare system, according to new research from CVS Caremark.

March 27, 2012
CVS Caremark publishes new reports that highlight medication adherence research in all 50 states

CVS Caremark issued on Tuesday two new reports that highlight research the company is conducting around medication adherence, including one study that reviews and compares state-by-state adherence rates for patients managing four chronic diseases.


WOONSOCKET, R.I. — CVS Caremark issued on Tuesday two new reports that highlight research the company is conducting around medication adherence, including one study that reviews and compares state-by-state adherence rates for patients managing four chronic diseases.
 

February 17, 2012
Foulkes discusses CVS Caremark's integrated business at Wharton Health Care Conference

CVS Caremark's chief healthcare strategy officer on Friday outlined how the company's integrated offerings — retail pharmacy, pharmacy benefit management and retail clinics — are helping patients achieve better health by working to increase medication adherence and targeting behaviors to improve treatment for chronic diseases during a panel discussion at the Wharton Health Care Business Conference.

PHILADELPHIA — CVS Caremark's chief healthcare strategy officer on Friday outlined how the company's integrated offerings — retail pharmacy, pharmacy benefit management and retail clinics — are helping patients achieve better health by working to increase medication adherence and targeting behaviors to improve treatment for chronic diseases during a panel discussion at the Wharton Health Care Business Conference.

January 10, 2012
CVS Caremark's Helena Foulkes outlines integrated pharmacy-based program at forum

CVS Caremark's chief healthcare strategy officer on Tuesday outlined how the company's integrated pharmacy-based program for such chronic diseases as diabetes, called Pharmacy Advisor, increased medication adherence rates and physician initiation of prescriptions for concomitant medications to improve patient health.

WASHINGTON — CVS Caremark's chief healthcare strategy officer on Tuesday outlined how the company's integrated pharmacy-based program for such chronic diseases as diabetes, called Pharmacy Advisor, increased medication adherence rates and physician initiation of prescriptions for concomitant medications to improve patient health.

October 11, 2011
Visionary Foulkes assumes new position

Helena Foulkes, one of the brightest, fastest-rising stars of the retail pharmacy industry for more than a decade, earlier this year assumed the newly created position of EVP and chief healthcare strategy and marketing officer.


Helena Foulkes, one of the brightest, fastest-rising stars of the retail pharmacy industry for more than a decade, earlier this year assumed the newly created position of EVP and chief healthcare strategy and marketing officer.


May 26, 2011
CVS Caremark convenes first-ever national forum on nonadherence

CVS Caremark and a panel of health experts explored research findings and the problem of medication nonadherence Thursday morning during CVS Caremark’s first-ever national forum on medication nonadherence at the National Press Club in Washington, D.C.

WASHINGTON — CVS Caremark and a panel of health experts explored research findings and the problem of medication nonadherence Thursday morning during CVS Caremark’s first-ever national forum on medication nonadherence at the National Press Club in Washington, D.C.

April 25, 2011
NewsBytes on CVS and Rite Aid's latest promotions, Katz Group's latest hire, GSK's plans to divest OTC brands, and more

WOONSOCKET, R.I. — CVS Caremark has named Helena Foulkes EVP and chief healthcare strategy and marketing officer. In the newly created role, Foulkes will bring together the company’s capabilities in enterprise branding, communications, community relations, charitable giving, healthcare-reform strategy, government relations and marketing into one integrated organization in an effort to deliver even better business results and stronger partnerships.


 

April 1, 2011
Foulkes proves to be a worthy asset for CVS

The news that CVS Caremark has named Helena Foulkes EVP and chief healthcare strategy and marketing officer undoubtedly is significant, as she will be responsible for integrating all the company's capabilities in branding, communications and healthcare-reform strategy to forge even stronger partnerships and further improve pharmacy care delivery. The responsibilities of this newly created position will be no small feat, indeed, but clearly those at 1 CVS Drive are more than confident in her abilities.

WHAT IT MEANS AND WHY IT'S IMPORTANT — The news that CVS Caremark has named Helena Foulkes EVP and chief healthcare strategy and marketing officer undoubtedly is significant, as she will be responsible for integrating all the company's capabilities in branding, communications and healthcare-reform strategy to forge even stronger partnerships and further improve pharmacy care delivery.

March 29, 2011
CVS Caremark names Helena Foulkes EVP, chief healthcare strategy and marketing officer

CVS Caremark has named Helena Foulkes, who is widely regarded as one of the most visionary marketers in modern drug store retailing, to the newly created position of EVP and chief healthcare strategy and marketing officer.

WOONSOCKET, R.I. — CVS Caremark has named Helena Foulkes, who is widely regarded as one of the most visionary marketers in modern drug store retailing, to the newly created position of EVP and chief healthcare strategy and marketing officer.

In the new role, Foulkes will bring together the company's capabilities in enterprise branding, communications, community relations, charitable giving, healthcare-reform strategy, government relations and marketing into one integrated organization in an effort to deliver even better business results and stronger partnerships.

February 1, 2011
CVS' Foulkes named vice chairwoman of R.I.'s EDC board

Rhode Island Gov. Lincoln Chafee last week appointed Helena Foulkes, EVP and chief marketing officer for CVS Caremark, to the R.I. Economic Development Corp. board of directors, according to published reports.

PROVIDENCE, R.I. — Rhode Island Gov. Lincoln Chafee last week appointed Helena Foulkes, EVP and chief marketing officer for CVS Caremark, to the R.I. Economic Development Corp. board of directors, according to published reports.

Foulkes will serve as vice chairwoman of the EDC board. She is the first female to serve in this capacity.

April 29, 2010
PBM improvement: That's all, Foulkes

The news that Helena Foulkes will lead PBM product innovation and marketing at CVS Caremark...

WHAT IT MEANS AND WHY IT'S IMPORTANT The news that Helena Foulkes will lead PBM product innovation and marketing at CVS Caremark is important, as Foulkes, the ExtraCare architect, is widely regarded as one of the most visionary marketers in modern drug store retailing.

(THE NEWS: Foulkes to lead PBM product innovation, marketing at CVS Caremark. For the full story, click here)