ANAHEIM, Calif. — According to a study presented Friday at the Natural Products Expo West, Boiron has found there is substantial opportunity for growth in the retail sales of homeopathic medicines with notable interest among consumers in trying homeopathic medicines.
Nearly half of all consumers have used a natural or alternative medicine successfully in the past, and there is strong consumer desire to minimize their usage of traditional over-the-counter medications because of safety and purity concerns.
