Content about Hatch Ventures

December 7, 2010

NEW YORK — Sagging, the practice of letting one’s pants hang slightly below the waist in a way that exposes the underwear, is a fashion trend that has inspired heated debate of a sort unseen since the mink stole, pitting supporters of free expression against those who see it as indecent exposure. Like fur, it likely will stick around for some time, so inventor Andrew Lewis has taken the pragmatic route with Subs, launched by Hatch Ventures.

November 18, 2010

A new urban fashion accessory has hit the market....

NEW YORK — A new urban fashion accessory has hit the market.

Hatch Ventures recently introduced Subs, designed for consumers who wear baggy pants well below the waistline. Like traditional suspenders, Subs are designed to keep pants from falling down by cinching around the waist and are worn underneath a shirt. The wearer can control how long they want their pants to "sag," and prevent pants from falling any lower.

Subs carry a suggested retail price of $34.95 and currently are available on Hatch Ventures' website, HatchVentures.com.