Content about Harris Poll

April 15, 2013
Study finds skepticism about organic among consumers

A majority of surveyed adults in the United States regards organic as an excuse to charge more for food, according to a new study.

NEW YORK — A majority of surveyed adults in the United States regards organic as an excuse to charge more for food, according to a new study.

The March Harris Poll of 2,276 adults found that those expressing concern for the environment grew from 31% last year to 38% this year, but 59% of respondents saw labeling foods and other products as organic was an excuse to charge more.

May 23, 2012
Harris Poll EquiTrend ranks Americans' favorite food brands

Harris Interactive has unveiled the results of its 2012 Harris Poll EquiTrend study, which measured and compared more than 1,500 brands.

NEW YORK — Harris Interactive has unveiled the results of its 2012 Harris Poll EquiTrend study, which measured and compared more than 1,500 brands.

Brands of the year included:

  • Greek yogurt brand Chobani, which topped competitors Yoplait, Dannon and Stonyfield;

  • Orville Redenbacher was named popcorn brand of the year;

  • Oreo was named cookie brand of the year;

  • Lay's potato chips topped other salty snack brands; and

May 14, 2012
Harris poll: Walgreens tops among drug store retailers in brand equity

Consumers gravitate toward traditional pharmacies for their everyday health-and-wellness needs, according to the "2012 Harris Poll EquiTrend" survey released Monday.

NEW YORK — Consumers gravitate toward traditional pharmacies for their everyday health-and-wellness needs, according to the "2012 Harris Poll EquiTrend" survey released Monday. Among retail pharmacy operations, Walgreens enjoyed the greatest brand equity among consumers based on top consumer scores in "familiarity" and "purchase consideration" categories. Overall, Walgreens' brand equity was tabulated at 69.9, CVS/pharmacy came in at 67.4 and Rite Aid 62.5.

April 25, 2011
Target preps cross-border, urban moves

Target is branching out.


Buoyed by surging profits and customer satisfaction scores, the Minneapolis-based giant is reaching into Canada, preparing a new small-store format for urban areas and going after a bigger share of the nation’s grocery dollar. Target also is spending billions on store renovations, aggressively leveraging a new loyalty card program and growing its commitment to health at its pharmacies and in-store clinics.


February 22, 2011
Survey: Docs aren’t telling obese patients to lose weight

A new Harris Poll published Tuesday suggested that many doctors are doing little or nothing to help their overweight patients to lose weight.

NEW YORK — A new Harris Poll published Tuesday suggested that many doctors are doing little or nothing to help their overweight patients to lose weight.

Using classifications defined by the World Health Organization, 19% of those who are morbidly obese (with a body mass index of 35 or greater), 46% of those who are obese (BMI of between 30 and 34) and 72% who are overweight but not obese (BMI of between 25 and 29), said that their doctors have never told them to lose weight.

November 8, 2010
Poll: Many Americans claim to be improving their diets

While many consumers claim to have adjusted their diets to include more healthy food and...

NEW YORK While many consumers claim to have adjusted their diets to include more healthy foods and beverages, new data suggested that there may be a disparity between what is considered "good" by consumers and by experts.

 

Anew poll by Harris Interactive, conducted between Sept. 14 and 20 among 2,620 adults, found that the majority of all adults claimed that they:

October 14, 2010
Majority of Americans concerned about food prices, poll finds

A new poll conducted by the Financial Times and Harris Poll found that worry over...

March 25, 2010
Poll: 'Distasteful' ads steer adults away from brand purchases

Marketers beware. According to an Adweek Media/Harris Poll released Friday, more than one-third of Americans...