Content about Hallmark

January 30, 2014

Former Coca-Cola executive Scott Young has joined Hallmark Cards as VP strategic relationships and business development.

KANSAS CITY, Mo. — Former Coca-Cola executive Scott Young has joined Hallmark Cards as VP strategic relationships and business development.

He succeeds longtime Hallmark VP Vince Burke, who retires Jan. 31 after more than 30 years with the company.

November 29, 2012

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category.

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category. Hallmark estimates that over the past decade, the number of greeting cards sold in the United States has dropped from 6 billion to 5 billion annually.


The Greeting Card Association reports that while greeting card unit sales have fluctuated over the past several years, the industry continues to generate annual revenues of $7 billion to $8 billion.


April 21, 2012

The Revlon Party and the First Dance Party — sponsored by Energizer, Hallmark and Kellogg — were among the events Friday night at the 2012 NACDS Annual Meeting in Palm Beach, Fla.

The Revlon Party and the First Dance Party — sponsored by Energizer, Hallmark and Kellogg — were among the events Friday night at the 2012 NACDS Annual Meeting in Palm Beach, Fla.

March 4, 2011

SUPPLIER NEWS — Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free. New postage-paid greetings, which will range in price from $2.69 to $3.99, feature the U.S. Postal Service’s Intelligent Mail bar code on the front of the envelope. More than 200 varieties of everyday postage-paid greetings will be available.

February 17, 2011

Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free.

KANSAS CITY, Mo. — Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free.

New postage-paid greetings, which will range in price from $2.69 to $3.99, feature the U.S. Postal Service's Intelligent Mail bar code on the front of the envelope. Acting as a first-class stamp, Hallmark's postage-paid greetings have an added convenience so consumers can sign, seal and send cards without worrying about adding a stamp to the envelope.

February 9, 2011

Hallmark wants customers to celebrate life's everyday, unexpected moments through a new tagline and year-round campaign.

KANSAS CITY, Mo. — Hallmark wants customers to celebrate life's everyday, unexpected moments through a new tagline and year-round campaign.

The greeting card company's "Life is a Special Occasion" campaign will communicate and engage with consumers year-round. Hallmark said that its recent product innovations, including recordable storybooks, personalized greetings, personalized plates and interactive story buddies, help customers capture those moments that often pass by.