Content about Halitosis

November 15, 2012
Doggie dental care

Pedigree’s new Dentastix line of oral care products for pets fights “dog breath.” These new Fresh Treats for dogs work to help banish bad breath and help with overall oral care, including tartar control.


FRANKLIN, Tenn. — Pedigree’s new Dentastix line of oral care products for pets fights “dog breath.” These new Fresh Treats for dogs work to help banish bad breath and help with overall oral care, including tartar control.


Oral care is the No. 1 health issue veterinarians see in dogs. Research from The Waltham Centre for Pet Nutrition indicates that bad breath can be a sign of such canine oral care issues as gum disease. Advanced, untreated gum disease can be associated with the development of heart and kidney disease, as well as some forms of cancer.

June 27, 2012
Orabrush tongue cleaner, tongue foam now available at Walgreens

Orabrush has announced that Walgreens now is carrying the company’s patented tongue cleaner and its tongue foam in approximately 5,000 stores throughout the United States.

PROVO, Utah — Orabrush has announced that Walgreens now is carrying the company’s patented tongue cleaner and its tongue foam in approximately 5,000 stores throughout the United States.

This brings the total number of retail outlets carrying Orabrush products to nearly 30,000 worldwide.

March 8, 2012
Portable oral care expected to grow

Portable oral care continues to be on the upswing, and it is likely that the segment will continue to experience growth as Americans age and take more medications and oral health conditions also rise.

Portable oral care continues to be on the upswing, and it is likely that the segment will continue to experience growth as Americans age and take more medications and oral health conditions also rise.

March 5, 2012
Tums battles heartburn, bad breath with new smaller-size tablet

GlaxoSmithKline Consumer Healthcare North America on Monday launched Tums Freshers, a new tablet-size version of Tums that is 40% smaller than regular Tums and includes a cooling flavor for breath freshening.

PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare North America on Monday launched Tums Freshers, a new tablet-size version of Tums that is 40% smaller than regular Tums and includes a cooling flavor for breath freshening.

December 14, 2011
Orabrush develops new bad breath-busting foam to complement its tongue cleaner

Orabrush has announced the availability of the Orabrush Tongue Foam powered by Orazyme, an enzyme-infused foam that works with the company’s tongue cleaner to help eliminate bad breath.

SALT LAKE CITY — Orabrush — an oral care company that launched in 2009 with one of the most successful Internet-based advertising campaigns ever and now is available in more than 16,000 retail stores nationwide — has announced the availability of the Orabrush Tongue Foam powered by Orazyme, an enzyme-infused foam that works with the company’s tongue cleaner to help eliminate bad breath.

November 15, 2011
This November, Colgate Total supports Stop Diabetes movement

In support of National Diabetes Month, Colgate Total is donating $100,000 to help support Stop Diabetes, a movement launched by the American Diabetes Association to help educate and increase awareness of the link between oral health and diabetes.

NEW YORK — In support of National Diabetes Month, Colgate Total is donating $100,000 to help support Stop Diabetes, a movement launched by the American Diabetes Association to help educate and increase awareness of the link between oral health and diabetes.

October 28, 2011
New Listerine Total Care Zero offers consumers less intense experience

Oral care brand Listerine has introduced its new Listerine Total Care Zero.

NEW YORK — Oral care brand Listerine has introduced its new Listerine Total Care Zero.

New Listerine Total Care Zero boasts a less intense flavor and zero-alcohol formula. Product benefits, according to the manufacturer, include:

  • Restoring enamel;
  • Helping to prevent cavities;
  • Strengthening teeth;
  • Killing the germs that cause bad breath;
  • Freshening breath; and
  • Cleaning the whole mouth.
October 26, 2011
Orabrush debuts remake of original viral 'Bad Breath Test' video

After two years and nearly 40 million total YouTube views, tongue cleaner manufacturer Orabrush is celebrating its roots by releasing a remake of the YouTube video, Bad Breath Test, using some of the company’s youngest fans.

PROVO, Utah — After two years and nearly 40 million total YouTube views, tongue cleaner manufacturer Orabrush is celebrating its roots by releasing a remake of the YouTube video, Bad Breath Test, using some of the company’s youngest fans.

The original video has racked up more than 15 million views, and the remake features 10 stars between the ages of 4 and 9 years old, who are taking up the fight against halitosis.

October 19, 2011
P&G launches new oral care products to target garlic, onion breath

Appearing at food festivals across the country, Scope introduced its latest collection of products featuring new Dual-Blast technology, which helps eliminate strong food odors, such as onion and garlic, while killing bad breath germs.

CINCINNATI — Procter & Gamble’s Scope hit the road this summer to encourage people to breathe easy after savoring the flavor of their favorite foods — especially onions and garlic. Appearing at food festivals across the country, Scope introduced its latest collection of products featuring new Dual-Blast technology, which helps eliminate strong food odors, such as onion and garlic, while killing bad breath germs.

The new offering includes Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste.

June 20, 2011
Consumers make a move toward fresh breath

Consumers’ desire for convenient, value-added solutions — not to mention their battle with more oral care issues as they age or take certain prescribed medications — likely has been the catalyst for the strong growth in 
portable oral care products.


Consumers’ desire for convenient, value-added solutions — not to mention their battle with more oral care issues as they age or take certain prescribed medications — likely has been the catalyst for the strong growth in 
portable oral care products.


March 23, 2011
Crest Pro-Health looks to 'invigorate' oral care category

Procter & Gamble's Crest Pro-Health portfolio now includes the new Invigorating Clean toothpaste and mouth rinse.

CINCINNATI — Procter & Gamble's Crest Pro-Health portfolio now includes the new Invigorating Clean toothpaste and mouth rinse.

"We wanted to give our consumers a new way to enjoy our products while providing them with the superior oral care benefits they expect from Crest," stated Robert Gerlach, research fellow for P&G worldwide clinical investigations. "The Invigorating Clean Regimen delivers amazing oral health protection and provides an invigorating signal with a lasting clean-mouth feel that helps to reinforce good behavior."

October 6, 2010
Crest Pro-Health introduces Complete Rinse

Procter & Gamble's Crest has announced the introduction of its new Crest Pro-Health Complete Rinse...

CINCINNATI Procter & Gamble's Crest has announced the introduction of its new Crest Pro-Health Complete Rinse with fluoride.

Crest Pro-Health Complete Rinse promises to provide six benefits in one: rebuild enamel, help prevent cavities, clean teeth and gums, kill bad breath germs, and freshen breath.

October 3, 2010
Former P&G executive joins Orabrush as CEO

Orabrush, the tongue cleaner that is designed to help cure bad breath, has named former...

PROVO, Utah Orabrush, the tongue cleaner that is designed to help cure bad breath, has named former Procter & Gamble executive Jeff Davis as its new CEO.

The company also announced an infusion of capital by 2x Consumer Products Growth Partners, which has invested in such companies as gDiapers eco-friendly diapers, Tasty Bite Indian foods, Eagle snacks and Wellness & Old Mother Hubbard all-natural foods for pets.