Content about Hairstyle

MELVILLE, N.Y. — Alba Botanica, a Hain Celestial Group brand, is launching in October its new and improved Alba Botanica Hawaiian Hair Care collection.

The shampoos and conditioners have been reformulated to address six specific hair concerns: dry, brittle, frizz, fly-aways, dull, limp locks and everything in between. The formulas are infused with such tropical ingredients as papaya, macadamia nut oil, jojoba, awapuhi and panthenol to hydrate, strengthen and protect tresses.

It is no secret that consumers have changed their mindset and shopping behavior in the wake of the weakened economy. Today’s shoppers continue to have a greater focus on more cost-effective at-home beauty solutions, and hair coloring is no exception.


Sales of hair coloring rose more than 5% to $1.08 billion at food, drug and mass (excluding Walmart) for the 52 weeks ended June 12, according to SymphonyIRI Group.


During that period, women’s hair coloring rose close to 6% to $943.7 million, while men’s hair coloring rose 1.4% to $140.7 million.


CHICAGO — Whether it’s soft, sexy waves, an elegant updo or frizz-free straight locks, hair is a woman’s greatest accessory, and many of the hottest looks are hard to achieve without the help of styling aids.


According to data provided by SymphonyIRI Group, a Chicago-based market research firm, sales of hairspray totaled $416.5 million, up 0.52%, at food, drug and mass (excluding Walmart) for the 52 weeks ended May 15. Sales of hairstyling gel and mousse rose 1.78% to $636.2 million during that same period.


NEW YORK — Unilever's Axe Hair brand has announced that it is partnering with the nonprofit organization Wounded Warrior Project and promoting its new Axe Buzzed Look cream + SPF 15, its newest styling product.

As part of the debut, Axe Hair is making a donation of $50,000 to the organization whose mission is to honor and empower wounded warriors.

NEW YORK — Conair celebrity stylist spokesman Jonathan Antin was on site this week at the pop-up salon in New York City's Soho Trump Hotel for the Arts & Cinema Media Centre to help promote the launch of Infiniti Pro by Conair styling tools.

The Arts & Cinema Media Centre, which ran in part during the Tribeca Film Festival, hosted the Conair Styling Suite, uniting film, art, culture, beauty and philanthropy during the three-day event, which ran April 25, 26 and 27.

NEW YORK — Unilever's Suave brand of hair care products is showcasing its reformulated Suave Professionals line via a "Shameless" star challenge that asks women to put their hair care products to the test.

To launch the challenge, actress Emmy Rossum of Showtime's "Shameless" Thursday is hosting a live event in New York's Union Square, where she is asking consumers to take "The Suave Challenge" to see if they can tell the difference between hair styled with new Suave Professionals and hair styled with top salon hair care products.

NEW YORK — Johnson Products, a maker of ethnic hair care products, strengthened its commitment to historically black colleges and universities and their athletes by supporting the Farmers Insurance 2011 Southwestern Athletic Conference Basketball Tournament in March. As the exclusive hair care sponsor, the manufacturer debuted its new Ultra Sheen Men at the event.

The tournament took place March 9 to 12 at the Special Events Center in Garland, Texas.

NEW YORK — Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.



An expected overall upswing in the economy in 2011 is likely to lead to consumers loosening the grip on their wallets. However, for the time being, the sluggish economy continues to shift hair care buying behavior.
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Value will remain the driving force behind hair care sales, despite a predicted upswing in the economy in 2011, as consumers are expected to remain careful spenders within the hair care sector,” stated research firm Euromonitor International.