Content about Hairstyle

EL PASO, Texas — Vidal Sassoon has launched a new line of hair styling tools, the company announced last week.

The new line of Vidal Sassoon Pro Series hair tools offers innovative technology and was designed with precision so that women can easily achieve the look they want in order to project their best self. This line consists of a variety of styling tools that help protect color, smooth hair without frizz and add volume with shine.

The new Vidal Sassoon Pro Series includes:

NEW YORK — DevaCurl — a hair care brand designed exclusively for curly, wavy and chemically processed hair — has created the DevaCurl No-Comb Detangling Spray to untangle, fortify and revitalize dry, damaged and frizz-prone curls while restoring moisture balance. 

The hair care segment has lost some of its luster. However, manufacturers of ethnic hair care products have been working feverishly to bring greater innovation to 
the market. 


According to SymphonyIRI Group, sales of hair styling gel/mousse slipped about 1.5% during the 12 weeks ended July 8 at food, drug and mass (excluding Walmart). During the same period, sales of women’s hair coloring dropped 4.6%, and hair relaxer kits were 
down 12.5%. The double-digit drop in hair relaxer kits comes as little surprise as many ethnic beauty shoppers are choosing to 
go natural.


EL PASO, Texas — Helen of Troy has teamed up with four-time world champion boxer Laila Ali to develop a new line of styling tools for multicultural hair.

Fresh is driving new trips to drug stores — there is no denying. But, in general, drug stores have been good at creating more reasons to shop their stores. DSN identified a few hot consumables and GM products that are likely to help grow impulse purchases.

Whether women are sporting poker-straight hair, rocking sexy beach waves or perfecting soft, elegant curls, it typically requires several styling products to achieve the look and lock it in place. These trendy looks are spelling a bump up in sales in the mass market and an onslaught of new products on shelves.


Sales of hair spray/spritz at food, drug and mass (excluding Walmart) rose more than 1% to about $422 million during the 52 weeks ended April 15, according to SymphonyIRI Group. During the same period, sales of gel/mousse climbed nearly 2% to about $649 million.


SUPPLIER NEWS — Lornamead has launched its new Finesse Color Lock styling products. Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties. The polymer sets hair style and also helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing, the company stated. Finesse Color Lock products have a suggested retail price of $3.99. The line includes a Color Lock mousse and hair spray.


NEW YORK — Lornamead has announced the launch in April of its new Finesse Color Lock styling products, which offer a new advanced system to get longer-lasting color as part of a regular home styling routine.

Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties. The polymer sets hair style and also helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing, the company stated.

LOS ANGELES — Celebrity Ellen DeGeneres has partnered with TLK Fusion in featuring Curls, the hair care line geared toward curly hair, in all the greenrooms of her daily talk variety show.

"I am thrilled to have Curls featured in the greenrooms and placed for celebrity use on the Ellen DeGeneres show. I am a huge fan of Ellen's,” stated Mahisha Dellinger, founder of Curls.

As previously reported by Drug Store News, the brand recently acquired the Kynx Hair Care collection.

NEW YORK — Global cosmetic, skin care, fragrance and spa company Borghese has partnered with Primary One Brands, which provides salon-branded products to all classes of trade, to launch a new line of hair care products by Borghese.

NEW YORK — Celebrity Denise Richards announced on her blog on Jan. 2 that she has teamed up with stylist Cristophe to create her own hair care line.

“I’ve been hard at work on this project for the past few months and I am so excited to share it with you,” Richards wrote on her blog. “I teamed up with hairstyling guru Cristophe to create The Denise Richards Volume Extend hair care line, which strengthens and protects hair from the damage continuous styling can cause, boosting the hair’s health and volume.”


Recent research indicates that there is a growing natural hair trend among African-American women in the United States, with a shift from relaxed to natural becoming so common that it has sparked growth of those hair care products that help hair “transition.”


The trend is evident in looking at sales of hair relaxer kits at food, drug and mass (excluding Walmart). According to SymphonyIRI Group, sales of hair relaxer kits slipped more than 7% for the 52 weeks ended Oct. 30.