Content about Hair straightening

July 18, 2012

Helen of Troy unveils Laila Ali styling tool line for multicultural hair

Helen of Troy has teamed up with four-time world champion boxer Laila Ali to develop a new line of styling tools for multicultural hair.

EL PASO, Texas — Helen of Troy has teamed up with four-time world champion boxer Laila Ali to develop a new line of styling tools for multicultural hair.

June 20, 2012

New Viviscal Hair Repair tablets battle damaged hair from within

Lifes2good, developer of the hair loss supplement Viviscal, has announced the launch of its newest product: Viviscal Hair Repair.

CHICAGO — Lifes2good, developer of the hair loss supplement Viviscal, has announced the launch of its newest product: Viviscal Hair Repair.

The new tablets specifically target women with hair damaged from heat treatments, chemical treatments, coloring, extensions, poor diet, pollution and stress. Hair Repair features a new formulation that is designed to target damaged and over-styled tresses, repairing from within and restoring health and strength.

February 2, 2011

Organix broadens portfolio with at-home straightening system

Vogue International's Organix hair care brand is expanding its portfolio with the new Ever Straight Brazilian keratin therapy collection, an at-home hair straightening system.

NEW YORK — Vogue International's Organix hair care brand is expanding its portfolio with the new Ever Straight Brazilian keratin therapy collection, an at-home hair straightening system.

Made with the same scent as the Organix nourishing coconut milk collection, the blend of organic cocoa nut oil with keratin proteins promises to strengthen and soften the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses, according to the company.