CHICAGO — Through a partnership with Incentive Targeting and HaloEffect, Big Y Foods will become the first grocery retailer to offer Groupon deals digitally loaded to shoppers’ loyalty cards, the companies announced.
Big Y’s first Groupon offer, distributed among Springfield, Mass., subscribers on June 7, was for a newly introduced Shellfish Grill Pack, including lobster tails, mussels, clams and other seafood suitable for grilling, which retails at $39.99 and is being offered at a 40% discount for $24.
