Content about Greeting cards

CLEVELAND — "Romantic," "sweet" and "funny" are three of the words that might describe American Greetings' line of Valentine's Day cards for this year.

The company highlighted one card in its American Greetings Premier collection that says, "Will you make me the happiest person in the world … Will you marry me?" saying the entire collection was designed for people seeking a "sophisticated touch."

CLEVELAND — American Greetings has a new line of cards that include detachable, musical felt magnets in the shape of cartoon characters.

The company announced the launch of the Sweet Stuff cards, which include characters like Cup-Katie, Peacefully Polly, Tequila Terry and Wesley Whip.

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category. Hallmark estimates that over the past decade, the number of greeting cards sold in the United States has dropped from 6 billion to 5 billion annually.


The Greeting Card Association reports that while greeting card unit sales have fluctuated over the past several years, the industry continues to generate annual revenues of $7 billion to $8 billion.


Texting and social media have not killed the traditional greeting card business. “Facebook has caused most people to acknowledge more birthdays than ever before, but they aren’t sending fewer cards as a result,” said Susan January, president of the Greeting Card Association and VP of Leanin’ Tree Cards.

CLEVELAND — American Greetings is introducing digital slideshow cards for Mother's Day.

The cards, which are available in both preloaded and customizable versions, feature full-color LCD displays, high-quality audio and multi-image slideshows set to music.

American Greetings’ new Ready Set Blow greeting card line offers all the fun of blowing out the candles and making a wish.


The cards deliver a multisensory experience with the recipient prompted to blow on the card upon opening it. A special sensor is then activated, making the festive scene come to life with LED lights, as well as either a birthday song or sound.


The line of six designs began shipping to all channels of distribution in mid-March and retails for $6.99.

CLEVELAND — American Greetings is applauding moms for their unconditional love and endless support and advice with a new greeting card line this Mother's Day.

New Standing Ovations are 3-D pop-up cards that include audio and intricate paper engineering, the company said.

CLEVELAND — American Greetings is making kids' birthday cards extra special with its Surprise Inside line.

Each Surprise Inside card features a surprise gift pouch that the child can open to reveal a small toy that coordinates with the card's theme, the company said. A sticker reveals to the sender what the secret gift will be.

CLEVELAND — In an effort to reach consumers that celebrate the Jewish holiday of Passover, American Greetings has introduced a new collection of greeting cards.

This year's L'Chayim to Life! collection includes depictions of traditional symbols of the holiday, as well as more humorous takes on the practices that occur over the eight-day celebration, which will take place from sunset on April 18 through April 26.

CLEVELAND — Greeting card enthusiasts that want to know what's new in the card aisles before hitting the stores now can see the latest innovations online, thanks to a new page on American Greetings' website.

AmericanGreetings.com's new page now features the latest product introductions, a special downloadable coupon and a store locator so consumers instantly can find retailers in their area.

CLEVELAND — American Greetings is decking card aisles with its LCD-enhanced cards, preloaded with Christmas images or ready to be customized with favorite photos. The four designs feature full-color LCD displays and high-quality audio.

American Greetings was the first to bring LCD technology to greeting cards last year. The patented innovation allows consumers to upload photos into a digital slideshow card. This year, the company has expanded its card selection.

CLEVELAND — Customers looking to make the holiday season merry and bright can look no further than American Greetings.

The greeting card company has introduced a new collection of Christmas cards to its lineup, which includes special recordable music cards that allow senders to sing along to their favorite carols, while the new Kathy Davis cards feature watercolor art and heartfelt words.