Content about Greeting cards

January 30, 2014

Former Coca-Cola executive Scott Young has joined Hallmark Cards as VP strategic relationships and business development.

KANSAS CITY, Mo. — Former Coca-Cola executive Scott Young has joined Hallmark Cards as VP strategic relationships and business development.

He succeeds longtime Hallmark VP Vince Burke, who retires Jan. 31 after more than 30 years with the company.

November 5, 2013

Hallmark Cards will lay off up to 250 people and drop its party wares line as sales for the category decline, according to published reports.

NEW YORK — Hallmark Cards will lay off up to 250 people and drop its party wares line as sales for the category decline, according to published reports.

The Kansas City Star reported that the layoffs equalled more than 7% of the company's 3,200 jobs in the Kansas City, Mo., area, out of about 12,000 employees worldwide.

September 11, 2013

Walgreens announced the latest updates to its iPhone mobile app that allows users to create photo cards with such special themes as thank you, holidays, announcements and invitations. Unique collages also can be created directly from an iPhone.

DEERFIELD, Ill. — Walgreens on Wednesday announced the latest updates to its iPhone mobile app that allows users to create photo cards with such special themes as thank you, holidays, announcements and invitations. Unique collages also can be created directly from an iPhone. Walgreens is the first retailer to provide the ability to create collage prints using a mobile device and pick them up in about an hour, the company stated. Photos for these creations easily can be uploaded from the user’s phone, Facebook or Instagram albums.

July 17, 2013

American Greetings introduced its newest line of greeting cards, Turbo Button, a collection that features lovable characters who dance to music.

CLEVELAND — American Greetings introduced its newest line of greeting cards, Turbo Button, a collection that features lovable characters who dance to music.

Turbo Button is a funny new line of music and motion cards showcasing dancing characters that the receiver controls. The movement or music starts when the receiver opens the card and can be sped up or slowed down by pressing the turbo button. Dancing characters include a kitty, monkey, wrestler and hamster.

June 20, 2013

Walgreens announced on Thursday that its QuickPrints API now gives participants the ability to tap into functionality, enabling app users to produce and send photo books, wall calendars and folded cards for same-day printing at Walgreens.

DEERFIELD, Ill. — Walgreens announced on Thursday that its QuickPrints API now gives participants the ability to tap into functionality, enabling app users to produce and send photo books, wall calendars and folded cards for same-day printing at Walgreens.

Through the company’s Developer Program, third-party app developers can easily integrate the API and its new functionality.

April 1, 2013

American Greetings greeting card company has agreed to be taken private by a group led by some of its top executives for about $602 million, the company announced.

CLEVELAND — American Greetings greeting card company has agreed to be taken private by a group led by some of its top executives for about $602 million, the company announced today.

The executive group was formed by the Weiss family — including chairman Morry Weiss; CEO Zev Weiss; director, president and COO Jeffrey Weiss and others — and will buy the shares of the company they don't already own for $18.20 a piece in cash. This amounts to a 13% premium to American Greetings' closing price of $16.10 last Thursday.

February 5, 2013

"Romantic," "sweet" and "funny" are three of the words that might describe American Greetings Corp.'s line of Valentine's Day cards for this year.

CLEVELAND — "Romantic," "sweet" and "funny" are three of the words that might describe American Greetings' line of Valentine's Day cards for this year.

The company highlighted one card in its American Greetings Premier collection that says, "Will you make me the happiest person in the world … Will you marry me?" saying the entire collection was designed for people seeking a "sophisticated touch."

December 27, 2012

American Greetings Corporation has announced a new line of children’s birthday cards: The Lost Socks.

CLEVELAND  — American Greetings has announced a new line of children’s birthday cards: The Lost Socks. This new line of cards not only provides a beloved child with a thoughtful and funny greeting, but also gives them a cute and loveable sock puppet as an added birthday gift.

December 4, 2012

American Greetings has a new line of cards that include detachable, musical felt magnets in the shape of cartoon characters.

CLEVELAND — American Greetings has a new line of cards that include detachable, musical felt magnets in the shape of cartoon characters.

The company announced the launch of the Sweet Stuff cards, which include characters like Cup-Katie, Peacefully Polly, Tequila Terry and Wesley Whip.

December 4, 2012

CVS/pharmacy is ready for the holiday season with an array of new offerings for holiday shoppers, including 1,000 greeting card designs and new personalized smartphone and tablet cases.

WOONSOCKET, R.I. — CVS/pharmacy is ready for the holiday season with an array of new offerings for holiday shoppers, including 1,000 greeting card designs and new personalized smartphone and tablet cases.

November 29, 2012

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category.

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category. Hallmark estimates that over the past decade, the number of greeting cards sold in the United States has dropped from 6 billion to 5 billion annually.


The Greeting Card Association reports that while greeting card unit sales have fluctuated over the past several years, the industry continues to generate annual revenues of $7 billion to $8 billion.


February 17, 2012

Experts said that despite competition from electronic cards and rising postal fees, there still is a future for the paper greeting card category.

Experts said that despite competition from electronic cards and rising postal fees, there still is a future for the paper greeting card category. Sean O’Malley, an analyst for Wedge Capital, estimated the industry saw 1% unit volume growth last year. He estimated 2011 greeting card sales were $2.5 billion to $3 billion. Nearly 80% of category sales are driven by women ages 30 to 50 years whose “habits die hard,” according to O’Malley. Premium cards and value cards are performing best.

December 5, 2011

Texting and social media have not killed the traditional greeting card business.

Texting and social media have not killed the traditional greeting card business. “Facebook has caused most people to acknowledge more birthdays than ever before, but they aren’t sending fewer cards as a result,” said Susan January, president of the Greeting Card Association and VP of Leanin’ Tree Cards.

May 4, 2011

American Greetings is promoting Taylor Swift's Mother's Day card collection by teaming up with CoverGirl to ask fans to share "the best day" spent with their moms on the greeting card brand's Facebook page.

CLEVELAND — American Greetings is promoting Taylor Swift's Mother's Day card collection by teaming up with CoverGirl to ask fans to share "the best day" spent with their moms on the greeting card brand's Facebook page.

May 3, 2011

American Greetings is introducing digital slideshow cards for Mother's Day.

CLEVELAND — American Greetings is introducing digital slideshow cards for Mother's Day.

The cards, which are available in both preloaded and customizable versions, feature full-color LCD displays, high-quality audio and multi-image slideshows set to music.

April 26, 2011

Hallmark is touting postage-paid greeting cards for Mother's Day.

KANSAS CITY, Mo. — Hallmark is touting postage-paid greeting cards for Mother's Day.

The greeting card maker said it has developed 90 postage-paid greetings specifically for Mother's Day, ranging from $2.69 to $3.99.

Hallmark postage-paid greetings feature the U.S. Postal Service's Intelligent Mail bar code on the front of the envelope, the company said. When the cards are processed at a Postal Service facility, the bar code automatically indicates to the Postal Service that the postage is paid.

Hallmark cards are available in retailers nationwide.

April 25, 2011

American Greetings’ new Ready Set Blow greeting card line offers all the fun of blowing out the candles and making a wish.


The cards deliver a multisensory experience with the recipient prompted to blow on the card upon opening it. A special sensor is then activated, making the festive scene come to life with LED lights, as well as either a birthday song or sound.


The line of six designs began shipping to all channels of distribution in mid-March and retails for $6.99.

April 19, 2011

American Greetings is boosting its Mother's Day portfolio with a new collection of cards by Kathy Davis.

CLEVELAND — American Greetings is boosting its Mother's Day portfolio with a new collection of cards by Kathy Davis.

The Kathy Davis collection of Mother's Day cards celebrates moms everywhere with a collection of heartfelt, beautifully rendered cards, the company said. Each card is adorned with inspirations from nature and Kathy Davis' signature watercolors.

April 12, 2011

American Greetings is applauding moms for their unconditional love and endless support and advice with a new greeting card line this Mother's Day.

CLEVELAND — American Greetings is applauding moms for their unconditional love and endless support and advice with a new greeting card line this Mother's Day.

New Standing Ovations are 3-D pop-up cards that include audio and intricate paper engineering, the company said.

March 29, 2011

American Greetings said it is revolutionizing the tradition of blowing out birthday candles into a multisensory experience.

CLEVELAND — American Greetings said it is revolutionizing the tradition of blowing out birthday candles into a multisensory experience.

With its new Ready, Set, Blow line of greeting cards, the recipient is prompted to blow on the card upon opening it. A special sensor is then activated, making the festive scene come to life with LED lights, as well as either an exciting birthday song or sound. In each card, a breath of air extinguishes birthday candles, activates horns and lights or recreates a childhood wish on a dandelion, American Greetings said.

March 25, 2011

American Greetings is making kids' birthday cards extra special with its Surprise Inside line.

CLEVELAND — American Greetings is making kids' birthday cards extra special with its Surprise Inside line.

Each Surprise Inside card features a surprise gift pouch that the child can open to reveal a small toy that coordinates with the card's theme, the company said. A sticker reveals to the sender what the secret gift will be.

March 22, 2011

A greeting card company and a singer-songwriter are celebrating the first anniversary of their partnership with a new line that commemorates spring birthdays, friendship and love.

CLEVELAND — A greeting card company and a singer-songwriter are celebrating the first anniversary of their partnership with a new line that commemorates spring birthdays, friendship and love.

American Greetings said it is extending its partnership with Taylor Swift with the new Taylor Swift spring collection, which includes 28 designs and features a "handmade" format. In addition to these personal touches, there also are six new music cards featuring several of Taylor's hit songs, including "Love Story," and "You Belong With Me."

March 15, 2011

In an effort to reach consumers that celebrate the Jewish holiday of Passover, American Greetings has introduced a new collection of greeting cards.

CLEVELAND — In an effort to reach consumers that celebrate the Jewish holiday of Passover, American Greetings has introduced a new collection of greeting cards.

This year's L'Chayim to Life! collection includes depictions of traditional symbols of the holiday, as well as more humorous takes on the practices that occur over the eight-day celebration, which will take place from sunset on April 18 through April 26.

March 7, 2011

American Greetings won't be moving its headquarters from northeast Ohio, the company's CEO said Monday.

BROOKLYN, Ohio — American Greetings won't be moving its headquarters from northeast Ohio, the company's CEO said Monday.

The greeting cards maker said it would continue to review sites in northeast Ohio, including its current headquarters in Brooklyn, according to CEO Zev Weiss.

Last year, American Greetings began reviewing site options for its 2,000-employee corporate headquarters. Last November, the company narrowed its scope and began considering locations in northeast Ohio and greater Chicago.

February 24, 2011

Greeting card enthusiasts that want to know what's new in the card aisles before hitting the stores now can see the latest innovations online, thanks to a new page on American Greetings' website.

CLEVELAND — Greeting card enthusiasts that want to know what's new in the card aisles before hitting the stores now can see the latest innovations online, thanks to a new page on American Greetings' website.

AmericanGreetings.com's new page now features the latest product introductions, a special downloadable coupon and a store locator so consumers instantly can find retailers in their area.