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October 26, 2011
Survey unveils favorite brands among youth

In an annual study that tracks the brand preferences of Americans ages 8 to 24 years, it looks like Apple takes the cake.

NEW YORK — In an annual study that tracks the brand preferences of Americans ages 8 to 24 years, it looks like Apple takes the cake.

Among 5,077 U.S. consumers ages 8 to 24 years — which presented 121 brands to 8- to 12-year-olds and 167 brands among 13- to 24-year-olds — Harris Interactive found that Apple brands ranked highest among the categories of computers, tablets, and mobile phones.

October 5, 2011
Report: Closing price gap contributing to PL share decline

Private-label share is slipping across several key drug store categories, according to SymphonyIRI Group’s latest Times & Trends report, “Private Label: Brand Positioning in the New World Order,” published Wednesday.

CHICAGO — Private-label share is slipping across several key drug store categories, according to SymphonyIRI Group’s latest Times & Trends report, “Private Label: Brand Positioning in the New World Order,” published Wednesday.

September 7, 2011
Study: CPG brands grow slightly but battle consumer defection, loyalty erosion

Total revenues of the top 100 brands in the nationwide Catalina Network of food, drug and mass grew by just 0.7% during the 12-month period ended in early July, according to new research by Catalina.

ST. PETERSBURG, Fla. — Total revenues of the top 100 brands in the nationwide Catalina Network of food, drug and mass grew by just 0.7% during the 12-month period ended in early July, according to new research by Catalina. The report also demonstrated that brand defections and reduced share among previously highly loyal consumers represent a major drag on individual brand performance.

August 24, 2011
Brynwood Partners strengthens foothold in personal care space with Alberto VO5, Rave acquisitions

Brynwood Partners VI L.P. has announced that High Ridge Brands, its portfolio company and owner of the North American Zest personal cleansing franchise, has signed a purchase agreement with Unilever to acquire the Alberto VO5 brand and marketing rights in the United States and Puerto Rico; as well as the rights to the Rave brand and marketing rights worldwide.

GREENWICH, Conn. — Brynwood Partners VI L.P. has announced that High Ridge Brands, its portfolio company and owner of the North American Zest personal cleansing franchise, has signed a purchase agreement with Unilever to acquire the Alberto VO5 brand and marketing rights in the United States and Puerto Rico; as well as the rights to the Rave brand and marketing rights worldwide.

Unilever has retained the rights to the Alberto VO5 brand outside the United States and Puerto Rico.

July 5, 2011
St. Joseph Aspirin returns to store shelves with new look

St. Joseph Aspirin has returned to store shelves with a series of product, packaging and retail enhancements, Ilex Consumer Products Group announced last month.

BALTIMORE — St. Joseph Aspirin has returned to store shelves with a series of product, packaging and retail enhancements, Ilex Consumer Products Group announced last month.

The new packaging will target baby boomers on a low-dose aspirin regimen, as recommended by doctors, to help lower the risk of heart attack and stroke. The new packaging copy calls out the need for the consumer to engage in an “Aspirin Regimen.”

May 20, 2011
FIT graduates discuss mass market beauty predictions during Target-sponsored event

To better connect with today's beauty consumers, mass market retailers should consider implementing a multisensory playground or a "BeautySphere," engaging them with a calendar of in-store pop-up activities and implementing a "roving endcap" as a cost-effective way to execute new ideas and highlight new products. Those were just some of the ideas that emerged Thursday evening during the Fashion Institute of Technology Class of 2011 Capstone presentations and graduation reception in New York.

NEW YORK — To better connect with today's beauty consumers, mass market retailers should consider implementing a multisensory playground or a "BeautySphere," engaging them with a calendar of in-store pop-up activities and implementing a "roving endcap" as a cost-effective way to execute new ideas and highlight new products. Those were just some of the ideas that emerged Thursday evening during the Fashion Institute of Technology Class of 2011 Capstone presentations and graduation reception in New York.

January 4, 2011
High Ridge Brands snaps up Zest from P&G

Private equity fund Brynwood Partners VI L.P. announced on Tuesday that its newly formed portfolio company, High Ridge Brands, has acquired the Zest brand from Procter & Gamble.

GREENWICH, Conn. — Private equity fund Brynwood Partners VI L.P. announced on Tuesday that its newly formed portfolio company, High Ridge Brands, has acquired the Zest brand from Procter & Gamble.

High Ridge Brands purchased the rights to the Zest brand in the United States, Canada and the Caribbean markets. The company will be based in Stamford, Conn., and Brynwood VI has majority ownership of the company.

Terms of the transaction were not disclosed.

October 21, 2010
P&G unites innovation with value for multipronged campaign

In response to a national survey, which found that many women often are disappointed...

NEW YORK In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

(Click here to view photos of P&G's New York pop-up store.)

October 10, 2010
What are your hidden assets?

Your company’s ideas may be as valuable as your products. Many of today’s most relevant and distinct brands, such as Oakley sunglasses, Under Armour, Axe, Aveeno, Apple, Method, Stonyfield yogurt and Whole Foods, have one thing in common: Each of these brands may not be the largest in its category, but it is the best at creating emotional connections with its core consumer.

Your company’s ideas may be as valuable as your products.

Many of today’s most relevant and distinct brands, such as Oakley sunglasses, Under Armour, Axe, Aveeno, Apple, Method, Stonyfield yogurt and Whole Foods, have one thing in common: Each of these brands may not be the largest in its category, but it is the best at creating emotional connections with its core consumer. They are brands that are well positioned in the consumer’s mind and supported by an array of corporate assets—many of them intangible. What is their secret?

October 6, 2010
Truvia launches Sweetness Stories campaign

A zero-calorie sweetener has launched an advertising campaign....

WAYZATA, Minn. A zero-calorie sweetener has launched an advertising campaign.

Truvia's Sweetness Stories, a new multimillion-dollar print, television, digital and social media advertising campaign, is designed to connect with consumers on an emotional level, the company said. The campaign includes four 30-second television spots, as well as 15-second spots that will run nationally on network, cable and digital. The new print campaign will run in a variety of national publications. A social media program also is planned.

 

August 24, 2010
Firming links to pharmacy customers, Cardinal inks digital media agreement

Cardinal Health has signed a pact with Reach Media Group, a national digital media and...

July 5, 2010
Children exposed to more junk-food ads than in prior years, study finds

While children’s exposure to food ads on television decreased between 2003 and 2007, exposure to...

March 28, 2010
Advertisers seek to reach Hispanic consumers

Advertisers last year allocated 5.4% of ad dollars to reach and connect with Hispanic consumers,...

March 25, 2010
Poll: 'Distasteful' ads steer adults away from brand purchases

Marketers beware. According to an Adweek Media/Harris Poll released Friday, more than one-third of Americans...

March 14, 2010
P&G expands Future Friendly initiative

Procter & Gamble is expanding its environmental responsibility and consumer education platform through multiple brands....

August 23, 2009
Perrigo gears up for cough-cold season

Perrigo’s latest quarterly report underscores the relatively high expectations around cough-cold-flu this year because of...

NEW YORK Perrigo’s latest quarterly report underscores the relatively high expectations around cough-cold-flu this year because of the novel H1N1 virus.

 

More importantly, Perrigo has identified a number of very-large brands that will be facing store brand competition in the coming year — MiraLax, Mucinex and Monistat-1. That’s great news for retailers. Private label offerings not only mean greater margins, but today’s economy continues to drive more consumers toward store brand trials.