Content about Gluten

LAWRENCE, Mass. — Glutino has teamed up with U.K.-based brand Genius Gluten-Free to bring a popular gluten-free bread to the United States and Canada.

Genius by Glutino provides a wholesome gluten-free bread option to those that are on a gluten-free diet and. The bread is available in white and multigrain sandwich bread varieties and does not contain artificial colors, flavors or preservatives.

Both varieties of Genius by Glutino will be available in freezer aisles nationwide at a suggested retail price of $5.49.


Gluten-free foods and beverages aren’t just for people with celiac disease anymore. A recent study from Packaged Facts reported “gluten-free foods and beverages have quickly transformed into a mainstream sensation, embraced by consumers out of necessity and as a personal choice toward achieving a healthier way to live.”


SILVER SPRING, Md. — The Food and Drug Administration is looking for comments from consumers, the food industry and others about proposed labeling for gluten-free foods.

Originally proposed in 2007, the proposals include a requirement that foods labeled as "gluten-free" can't contain 20 parts per million or more gluten, a protein that occurs in wheat, rye and barley. The proposal was based on technologies used to detect gluten in food, which can't detect it reliably if the level is less than 20 ppm.

ARLINGTON, Va. — Consumers suffering from a gluten allergy can satisfy their sweet tooth with new certified gluten-free baking mixes.

Marion's Smart Delights has introduced gluten-free lemon bar and gluten-free cookie and muffin baking mixes. The company said that the mixes offer improved flour blends and more recipe versatility, while still touting the original nutrition benefits, such as reduced sugar, low sodium and whole grains.

EL SEGUNDO, Calif. — Regional supermarket chain Fresh & Easy said that it is augmenting its gluten-free products range and will highlight the new offerings in stores through additional displays.

The company said it has added 15 to 30 new gluten-free items to its stores. Fresh & Easy currently boasts more than 500 products that do not contain naturally occurring gluten ingredients.

PETALUMA, Calif. — Barbara's Bakery is expanding its gluten-free cereal options with new Puffins multigrain cereal.

Puffins multigrain are made with whole grain pure oats, brown rice and corn pillows, and contain natural prebiotic fiber. What's more, Puffins multigrain is free of artificial flavors, additives and preservatives.

The new addition marks the brand's third gluten-free cereal portfolio, which includes Puffins honey rice and brown rice crisps.

SUPPLIER NEWS — Juicy Fruit has expanded its sugar-free gum offerings with new mystery-flavored Juicy Secret gum. The gum builds on the 2009 launch of Juicy Fruit’s foray into sugar-free treats with its pellet gum, available in parent company Wrigley’s Big E-pak. Juicy Secret will be available in a 15-stick slim pack nationwide.

CHICAGO — Kim & Scott's Gourmet Pretzels has introduced a new soft pretzel for gluten-free consumers.

Kim & Scott's gluten-free soft pretzels, which can be found in the frozen food aisle of Whole Foods and other retailers this spring, boast a blend of five "ancient grains," the company said, including sorghum flour, millet flour, quinoa flour, amaranth flour and teff flour.

In addition to the gluten-free product, Kim & Scott's Gourmet Pretzels tout more than 12 varieties.

NEW YORK — Gluten-free products, once regarded as a niche category, have become mainstream, according to new research by Packaged Facts.

The Packaged Facts report, "Gluten-Free Foods and Beverages in the U.S., Third Edition," found that the gluten-free food and beverage market reached an estimated $2.6 billion in retail sales in 2010. Packaged Facts added that it projects the gluten-free products market will grow to $6 billion in 2015.

PARSIPPANY, N.J. — Post Foods has announced that as of January 2011, the company’s Fruity and Cocoa Pebbles cereal will have a lower sugar content — 9 g per serving — in an effort to address the rise in nutritional concerns among Americans, the company noted last week.

The rice-based cereal brands also will be certified as gluten free — a relatively unique distinction in the cereal category, according to Post Foods.

Supplier News — Coty officially has announced that it is working with Lady Gaga to develop and market the American pop singer’s first signature fragrance. The yet-to-be named fragrance will launch in spring 2012. Distributed worldwide, the fragrance will be managed by the Coty Beauty division in close collaboration with Lady Gaga, who will be creative director, and her Haus of Gaga team.


WILTON, Conn. Clear Conscience Pet has developed a new line of pet treats that include natural roasted bison liver and bison cartilage chews.

The treats are grain-free and gluten-free, with no chemical preservatives or additives, as well as no added growth hormones, steroids or antibiotics. The liver treats are made with a patent-pending process that combines organic vegetables with these healthy meats, the company said.