Content about Gloss

February 6, 2013
CoverGirl launches new Outlast Stay Brilliant Nail Gloss

CoverGirl, a Proctor and Gamble company, launched a new Outlast Stay Brilliant Nail Gloss line created by celebrity nail stylist, Marysoul Inzerillo.

CINCINNATI — CoverGirl, a Proctor and Gamble company, launched a new Outlast Stay Brilliant Nail Gloss line created by celebrity nail stylist, Marysoul Inzerillo.

“What I love most about this nail design is that you can do it in just two simple steps, without having to add a top coat for the glossy finish we always want or having to buy nail stickers that may not last through the night,” Inzerillo said.

April 5, 2012
New Softlips Gloss offers shine, SPF protection

Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.

ORCHARD PARK, N.Y. — Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.

This line extension expands on the Softlips "So You." campaign, which was launched last year with new packaging graphics, an updated logo, Facebook efforts and a new ad campaign.

With the popularity of lip gloss on the rise, the company stated that it wanted to provide its current lip balm and tint users, along with potential new Softlips consumers, with the option of color, SPF and shine in one product.

December 13, 2011
NYC New York Color's spring 2012 collection includes new lip products

NYC New York Color, a Coty beauty brand, is rolling out several new lip products for spring 2012, including its new City Duet 2-in-1 Split lipstick, which features two shades in a single bullet.

NEW YORK  — NYC New York Color, a Coty beauty brand, is rolling out several new lip products for spring 2012, including its new City Duet 2-in-1 Split lipstick, which features two shades in a single bullet.

The lipstick offers two lip colors in one so beauty mavens can choose a single shade or blend both complementary hues for a radiant effect. The new Split lipstick, which is priced at $2.99 each, comes in such shades as The Vintage Pinks, The Madison Bronzes and The Empire Lilacs.

November 9, 2011
Clothing maker American Apparel expands beauty line with lip gloss collection

Los Angeles-based clothing manufacturer American Apparel is expanding its beauty portfolio with the launch of its first line of lip glosses.

LOS ANGELES — Los Angeles-based clothing manufacturer American Apparel is expanding its beauty portfolio with the launch of its first line of lip glosses.

The company is adding nine shades of gloss to its palette of Made in USA beauty products. The nine colors feature names that evoke an array of facets of the American Apparel experience, such as Legalize LA, a bright red using the slogan of the company's call for immigration reform, and Pantytime, an apricot-toned pink named after American Apparel's yearly celebration of all things underwear.

January 19, 2011
SoftSheen-Carson expands Dark and Lovely brand, taps new spokeswoman

Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.

NEW YORK — Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.

November 17, 2010
CoverGirl to debut NatureLuxe in January

Procter & Gamble's CoverGirl is launching in January its new NatureLuxe makeup collection, which includes...

CINCINNATI Procter & Gamble's CoverGirl is launching in January its new NatureLuxe makeup collection, which includes NatureLuxe silk foundation and NatureLuxe gloss balm.

The NatureLuxe silk foundation contains hints of natural jojoba and rosehip extracts along with cucumber water, which is a lighter alternative to a heavier-feeling emollient. The formula is oil-free and paraben-free and contains SPF 10.

The foundation is available in 14 different shades, each with a suggested retail price of $11.99.

October 24, 2010
Shining up lips sensationally

Judging by the sales numbers, the overall lip gloss category has lost some of its...

NEW YORK —Judging by the sales numbers, the overall lip gloss category has lost some of its luster. However, that couldn’t be further from the truth for Maybelline New York’s Shine Sensational lip gloss.

The Shine Sensational collection, which is comprised of 18 shades, like Cocoa Fever, Crazy for Caramel and Berry Dazzle, has been a hit among beauty mavens.

January 7, 2008
Too Faced introduces 'guilt free' gloss

Too Faced Cosmetics is looking to fuse beauty and fitness into one tube with the...