NEW YORK — NYC New York Color, a Coty beauty brand, is aiming to amp up the eyes this spring with several new eye products, including its biggest, boldest mascara yet.
When it comes to lashes, more is key, so NYC New York Color has developed the new Big Bold Ultra Volume Mascara. Made with volume technology and hydra-keratin, the mascara is designed to lift lashes and thicken lashes by up to 15 times. The plus-sized brush works to separate and define lashes. It is available in Extreme Black and is priced at $4.99.