Content about Gillette

CINCINNATI — Procter & Gamble has announced a string of organizational changes, including the retirement of Edward Shirley, vice chairman of beauty and grooming, after 33 years of service.

Shirley will retire from P&G, effective Jan. 1, 2012. Until that time, effective July 1, 2011, Shirley has been named vice chairman on special assignment, continuing to report to Robert McDonald, P&G chairman, president and CEO. Shirley will be focused on ensuring the seamless transition of the beauty and grooming business, P&G stated.

NEW YORK — The world's largest consumer-voted program that recognizes innovation in consumer packaged goods announced this year's award-winning brands.

At the third annual 2011 Product of the Year USA awards ceremony, Product of the Year unveiled the most innovative products of the year, voted by more than 60,000 American shoppers in a survey conducted by TNS, a custom research agency.

WASHINGTON — Procter & Gamble has inked a multiyear partnership with National Hockey League star Alex Ovechkin to serve as a Gillette brand ambassador.

Ovechkin will appear in advertising and marketing in support of the men's grooming brand in Russia and Eastern Europe, and will collaborate with Gillette to create charity programs that will contribute to youth hockey development in the region, as well as the Washington, D.C., area.

ST. LOUIS — It was announced in October that Energizer Holdings emerged as the winning bidder for American Safety Razor in bankruptcy court proceedings, inking a deal to buy substantially all of ASR’s assets. To top it off, Energizer earlier this year won—ironically from ASR—the entry price point/disposable wet-shaving business at Walmart. In light of these developments, at least one industry observer believed that Energizer is poised for significant growth opportunities.

SHELTON, Conn. —The razor wars appear to be resurfacing as Procter & Gamble’s Gillette and Energizer’s Schick both launch new shaving systems for 2010. However, it’s Schick’s new Hydro razor that has caught the attention of at least one industry observer.