Content about Gillette

April 18, 2014

Procter & Gamble is reportedly preparing to launch a new men’s razor that features a swiveling ball-hinge so the blade can pivot, according to the Wall Street Journal.

CINCINNATI — Procter & Gamble is reportedly preparing to launch a new men’s razor that features a swiveling ball-hinge so the blade can pivot, according to The Wall Street Journal.

According to marketing documents obtained by the WSJ, the new ProGlide FlexBall will be sold in both manual and battery-powered versions for a suggested retail price of $11.49 and $12.59 with one ProGlide cartridge.

April 15, 2014

Procter & Gamble’s Gillette brand is enhancing its collaboration with McLaren Mercedes to bring to life a marketing campaign focused on Precision Engineering.

LONDON — Procter & Gamble’s Gillette brand is enhancing its collaboration with McLaren Mercedes to bring to life a marketing campaign focused on Precision Engineering.

April 9, 2014

Procter & Gamble’s Gillette Body has teamed up with three Body athlete ambassadors to help promote its new Gillette Body razor and share tips and tricks for achieving peak performance — internationally renowned skateboarder Ryan Sheckler, multiple world champion and Olympic gold medalist in beach volleyball Phil Dalhausser, and CrossFit champ Jason Khalipa.

BOSTON — Procter & Gamble’s Gillette Body has teamed up with three Body athlete ambassadors to help promote its new Gillette Body razor and share tips and tricks for achieving peak performance — internationally renowned skateboarder Ryan Sheckler, multiple world champion and Olympic gold medalist in beach volleyball Phil Dalhausser, and CrossFit champ Jason Khalipa.

In addition, consumers could have an opportunity to participate in an ultimate #BODYREADY personal training day with each athlete.

March 10, 2014

Shaving trends among men — or rather the lack thereof — has shaken up the razor segment a bit as more men are opting to sport facial hair, but manufacturers remain optimistic as they churn out new innovations and see a decline of “loaded pantries” on the horizon.

Shaving trends among men — or rather the lack thereof — has shaken up the razor segment a bit as more men are opting to sport facial hair, but manufacturers remain optimistic as they churn out new innovations and see a decline of “loaded pantries” on the horizon.

(For the full category review, including sales data, click here.)

February 27, 2014

In the midst of the awards season, Procter & Gamble’s Gillette brand has inked a partnership with Variety magazine to place men’s grooming in the spotlight with the first-ever Leading Man Cam.

LOS ANGELES — In the midst of the awards season, Procter & Gamble’s Gillette brand has inked a partnership with Variety magazine to place men’s grooming in the spotlight with the first-ever Leading Man Cam.

February 13, 2014

Procter & Gamble’s Gillette is promoting its new Clinical Clear Gel deodorant by partnering with the NFL, NFL.com and NFL Films to unveil “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three potential 2014 NFL Draft picks.

BOSTON — Procter & Gamble’s Gillette is promoting its new Clinical Clear Gel deodorant by partnering with the NFL, NFL.com and NFL Films to unveil “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three potential 2014 NFL Draft picks — defensive end Jadeveon Clowney, tight end Eric Ebron and quarterback Aaron Murray.

February 3, 2014

Procter & Gamble’s male grooming brand Gillette has tapped Lionel “Leo” Messi to be the new global face of its upcoming international soccer campaign.

BARCELONA, Spain — Procter & Gamble’s male grooming brand Gillette has tapped Lionel “Leo” Messi to be the new global face of its upcoming international soccer campaign.

Gillette also has become a partner of the Leo Messi Foundation to support its mission. Gillette’s partnership with Messi will launch the brand’s “Inner Steel” campaign.

January 29, 2014

Procter & Gamble’s Gillette brand is launching its first razor designed for male body shaving.

CINCINNATI — Procter & Gamble’s Gillette brand is launching in February its first razor designed for male body shaving.

January 27, 2014

As Procter & Gamble pays homage to moms for picking their kids back up after every fall in the latest installment of its “Thank You, Mom” campaign, P&G’s Gillette brand is honoring dads with the launch of its new Raising an Olympian short film titled “Keep Your Head Up.”

BOSTON — As Procter & Gamble pays homage to moms for picking their kids back up after every fall in the latest installment of its “Thank You, Mom” campaign, P&G’s Gillette brand is honoring dads with the launch of its new Raising an Olympian short film titled “Keep Your Head Up.”

January 21, 2014

With Super Bowl XLVIII only weeks away, Procter & Gamble’s Gillette has announced the chance for football fans to score last-minute tickets to The Big Game.

BOSTON — With Super Bowl XLVIII only weeks away, Procter & Gamble’s Gillette has announced the chance for football fans to score last-minute tickets to The Big Game.

Gillette is asking fans to “Shave Paint Win” — shave, proudly paint their face in support of their team and then share their picture on Twitter for a chance to win tickets, travel and hotel accommodations for Super Bowl XLVIII on Feb. 2.

November 21, 2013

Baseball champions David Ortiz and Shane Victorino had their beards trimmed and shaved by Gillette on Nov. 4 to mark the end of the 2013 season.

BOSTON — Baseball champions David Ortiz and Shane Victorino had their beards trimmed and shaved by Gillette on Nov. 4 to mark the end of the 2013 season. So what happened to those champion chops? Are they making their way down the drains of Gillette’s World Shave headquarters? Have they been flushed out into the Atlantic? No.

November 15, 2013

CVS Caremark and the New England Patriots teamed up for an early Veterans Day tribute on Nov. 9 at Gillette Stadium’s Dana-Farber Field House.

WOONSOCKET, R.I. — CVS Caremark and the New England Patriots teamed up for an early Veterans Day tribute on Nov. 9 at Gillette Stadium’s Dana-Farber Field House.

October 29, 2013

Procter & Gamble, a Worldwide Olympic Partner, has kicked off the company’s “Thank You Mom” campaign with the “Raising an Olympian” series featuring Olay athlete Lindsey Vonn (United States), Gillette athletes Felix Neureuther (Germany) and Sven Kramer (Netherlands) and Pantene athlete Elena Ilinykh (Russia).

CINCINNATI — Procter & Gamble, a worldwide Olympic partner, has kicked off the company’s “Thank You Mom” campaign with the “Raising an Olympian” series featuring Olay athlete Lindsey Vonn (United States), Gillette athletes Felix Neureuther (Germany) and Sven Kramer (Netherlands), and Pantene athlete Elena Ilinykh (Russia).

October 23, 2013

Procter & Gamble’s Gillette has kicked off its official partnership with Movember by inviting men and women to join Team Gillette.

BOSTON — Procter & Gamble’s Gillette has kicked off its official partnership with Movember by inviting men and women to join Team Gillette. As part of Team Gillette, they can join a star-studded lineup of Movember supporters, including Kate Upton as team captain, Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and New England Revolution defender Kevin Alston.

October 2, 2013

Procter & Gamble’s Gillette has announced the kick off of its “Best a Fan Can Get Sweepstakes” where fans across the country have the opportunity to win NFL prizes, including one grand-prize winner who will receive a pair of season tickets to their favorite NFL Team — for the rest of their life.

BOSTON — Procter & Gamble’s Gillette has announced the kick-off of its “Best a Fan Can Get Sweepstakes” where fans across the country have the opportunity to win NFL prizes, including one grand-prize winner who will receive a pair of season tickets to their favorite NFL Team — for the rest of their life.

September 17, 2013

Celebrating the end of NFL training camps and the start of the regular season, Gillette Clear Gel Deodorant released “Training Tracks,” an all-new music video that uses the sounds of athletes training to create a one-of-a-kind musical experience.

BOSTON — Celebrating the end of NFL training camps and the start of the regular season, Gillette Clear Gel Deodorant today released “Training Tracks,” an all-new music video that uses the sounds of athletes training to create a one-of-a-kind musical experience.

September 3, 2013

Procter & Gamble’s Gillette is partnering with four NFL players — Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and Tampa Bay Buccaneers running back Doug Martin — to talk about the importance of precision both on the gridiron and in the equipment needed to tackle shaving, even on sensitive skin.

BOSTON — Procter & Gamble’s Gillette is partnering with four NFL players — Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and Tampa Bay Buccaneers running back Doug Martin — to talk about the importance of precision both on the gridiron and in the equipment needed to tackle shaving, even on sensitive skin.

August 7, 2013

Procter & Gamble’s Gillette teamed up Tuesday with basketball legend and Hall of Famer Robert “The Chief” Parish in support of the Boys & Girls Clubs of Boston.

BOSTON — Procter & Gamble’s Gillette teamed up Tuesday with basketball legend and Hall of Famer Robert “The Chief” Parish in support of the Boys & Girls Clubs of Boston.

Gillette worked with the Boys & Girls Clubs of America to update its Passport to Manhood program, which promotes and teaches responsibility to Club boys as they begin their journey into adulthood.

June 19, 2013

Procter & Gamble announced on Wednesday the launch of its Everyday Effect campaign, which is the largest consumer event in the company’s 175-year history.

CINCINNATI — Procter & Gamble announced on Wednesday the launch of its Everyday Effect campaign, which is the largest consumer event in the company’s 175-year history.

June 4, 2013

Procter & Gamble’s Gillette Venus is teaming up with model Miranda Kerr as she leads the Gillette Venus Step Up & Step Out Tour, a multi-city event to help women look great, feel confident and give back to a good cause.

NEW YORK — Procter & Gamble’s Gillette Venus is teaming up with model Miranda Kerr as she leads the Gillette Venus Step Up & Step Out Tour, a multi-city event to help women look great, feel confident and give back to a good cause.

May 30, 2013

In association with the June 14 theatrical release of "Man of Steel," Gillette, a Procter and Gamble brand, is launching an interactive website asking Superman fans, "Just how does Superman shave?"

BOSTON — In association with the June 14 theatrical release of "Man of Steel," Gillette, a Procter and Gamble brand, is launching an interactive website asking Superman fans, "Just how does Superman shave?"

March 27, 2013

Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.

BOSTON — Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.

Upton, Simone and Rodriguez will share the opinions of women across the country to help men understand what women prefer when it comes to men’s body hair styling as the brand showcases its Gillette Fusion ProGlide Styler.

March 8, 2013

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

As previously reported by Drug Store News, the NPD Group released in 2012 the results on the men's skin care market and found that men's skin care sales in the prestige market increased 6% between January and July 2012, compared with the same time in 2011, generating $45.5 million. In addition, NPD found that at least 7-out-of-10 men are buying facial skin care products for themselves.

February 15, 2013

Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.

NEW YORK — Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.

The portfolio includes:

November 14, 2012

In recognition of Veterans Day, CVS Caremark paid homage to nearly 50 disabled military veterans from across New England on Nov. 10, treating them to a football skills camp at Gillette Stadium in partnership with the New England Patriots.

WOONSOCKET, R.I. — In recognition of Veterans Day, CVS Caremark paid homage to nearly 50 disabled military veterans from across New England on Nov. 10, treating them to a football skills camp at Gillette Stadium in partnership with the New England Patriots.

The CVS Caremark/New England Patriots Veterans Skills Camp paired Patriots Super Bowl champions with veterans from Rhode Island, Connecticut, Massachusetts and New Hampshire for a day of fun and skills training at Gillette Stadium.