WASHINGTON — Holiday shoppers are expected to spend $155.43 on average for gift cards this season, while total gift card spending is projected to reach $27.8 billion, according to a survey released Friday by the National Retail Federation.
NRF’s 2011 Holiday Consumer Intentions and Actions survey, conducted by BIGresearch, found that 8-out-of-10 shoppers will give gift cards this year, thanks to e-gifting, instant delivery through Facebook, personalized video and mobile giving options. Average spending is expected to be the highest since 2007.