Content about Gian Fulgoni

August 13, 2012
ComScore: Online spending up 15% in Q2

U.S. online retail spending reached $43.2 billion for the second quarter, up 15% over a year ago, according to ComScore.

RESTON, Va. — U.S. online retail spending reached $43.2 billion for the second quarter, up 15% over a year ago, according to ComScore.

It was the eleventh consecutive quarter of positive year-over-year growth and seventh consecutive quarter of double-digit growth.

December 12, 2011
Holiday season-to-date sees 15% jump in online sales

The holiday season-to-date has garnered $24.6 billion in online sales, a 15% increase above corresponding days last year, ComScore reported.

RESTON, Va. — The holiday season-to-date has garnered $24.6 billion in online sales, a 15% increase above corresponding days last year, ComScore reported.

In addition to the 15% increase in spending recorded for the first 39 days of the holiday season, ComScore also noted that the most recent week (week ended Dec. 9) reached $5.9 billion in spending, an increase of 15% versus the corresponding week last year.

October 13, 2011
Study: Online marketing drives 21% in-store sales lift

Online marketing campaigns contributed to an in-store sales lift of 21%, according to an analysis of multiple consumer packaged goods online ad campaigns that was released Tuesday by ComScore and DunnhumbyUSA.

RESTON, Va. — Online marketing campaigns contributed to an in-store sales lift of 21%, according to an analysis of multiple consumer packaged goods online ad campaigns that was released Tuesday by ComScore and DunnhumbyUSA.

According to the report, 5-of-every-6 online campaigns generated a positive sales lift among exposed households. Approximately 70% of campaigns generated a double-digit sales lift, and more than 40% generated lifts of at least 30%.

August 9, 2011
Online retail sales continue positive trend

Online U.S. retail spending in second quarter 2011 reached $37.5 billion for the quarter, up 14% versus a year ago, ComScore reported Monday.

RESTON, Va. — Online U.S. retail spending in second quarter 2011 reached $37.5 billion for the quarter, up 14% versus a year ago, ComScore reported Monday. This growth rate represented the seventh consecutive quarter of positive year-over-year growth and third consecutive quarter of double-digit growth rates.