Content about Geritol

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

AUDIO Q&A: DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare as the company will be revitalizing the iconic supplement brand Geritol — a brand that resonates more with baby boomers today — to better appeal to today’s 30-somethings. Topalli spoke about what the company is doing to breathe new life into this old brand.

September 24, 2013

Meda Consumer announced it is re-energizing its Geritol Multivitamin brand, pitching the product to a new generation of consumers with a fresh new package design and its first television spot in more than 20 years.

ATLANTA — Meda Consumer on Tuesday announced it is re-energizing its Geritol Multivitamin brand, pitching the product to a new generation of consumers with a fresh new package design and its first television spot in more than 20 years. 

May 9, 2013

Meda Consumer Healthcare is quickly developing a reputation for re-energizing iconic brands across new consumer groups. They've done it with Feosol. And now they're looking to reinvent Geritol.

MARIETTA, Ga. — Meda Consumer Healthcare is quickly developing a reputation for re-energizing iconic brands across new consumer groups. They've done it with Feosol. And now they're looking to reinvent Geritol.

"Geritol is a beloved brand that has been in the market for 60-plus years and actually originally targeted stay-at-home moms in their 30s," explained Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer.

May 23, 2011


It’s not often a niche brand manufacturer attempts to resuscitate what has been for years a commoditized category. But that’s exactly what Meda Consumer Healthcare will be attempting to do with iron — establish a good/better/best proposition to a supplemented category best defined as mediocre.


It’s not often a niche brand manufacturer attempts to resuscitate what has been for years a commoditized category. But that’s exactly what Meda Consumer Healthcare will be attempting to do with iron — establish a good/better/best proposition to a supplemented category best defined as mediocre. For the 52 weeks ended April 16, mineral supplement sales were down 3.3% to $534 million across food, drug and mass (including Walmart), according to Nielsen Group data.