DSN sat down with Jeff Weidauer, Vestcom International VP marketing and strategy, for some insights on who the millennial is, and when it comes to shopping, what her expectations are.
AUDIO Q&A: The millennials now are the demographic with accretive buying power and they are forcing marketers to rethink how to promote brands. DSN sat down with Jeff Weidauer, Vestcom International VP marketing and strategy, for some insights on who the millennial is, and when it comes to shopping, what her expectations are.
It turns out that the Baby Boomer generation was just the opening act. The Millennials are here, and the world changed overnight, at least for marketers. Brand loyalty is out the window, transparency rules and convenience is king. Millennials are savvy about marketing, and they want what they want when they want it.
It turns out that the Baby Boomer generation was just the opening act. The Millennials are here, and the world changed overnight, at least for marketers. Brand loyalty is out the window, transparency rules and convenience is king. Millennials are savvy about marketing, and they want what they want when they want it.
Serving as yet further evidence to support the importance of being a multichannel retailer and supplier is the new RedPrairie study illustrating the shopping habits of Gen Y.
WHAT IT MEANS AND WHY IT'S IMPORTANT — Serving as yet further evidence to support the importance of being a multichannel retailer and supplier is the new RedPrairie study illustrating the shopping habits of Gen Y.
(THE NEWS: RedPrairie report reveals shopping preferences of Gen Y. For the full story, click here)
RedPrairie has released a new study that is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18- to 29-year-olds.
ATLANTA — RedPrairie has released a new study that is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18- to 29-year-olds.
Packaged Facts and CCD Innovation, a San Francisco-based strategic food and beverage innovation agency, have unveiled a report that explores the culinary behaviors or preferences of collegiate millennials, those consumers ages 18 years to 22 years.
ROCKVILLE, Md. — Packaged Facts and CCD Innovation, a San Francisco-based strategic food and beverage innovation agency, have unveiled a report that explores the culinary behaviors or preferences of collegiate millennials, those consumers ages 18 years to 22 years.
It seems that traditional grocery stores and established food brands may lose their position in the market due to a confluence of changing demographics, economic factors and customer preferences, according to new research from global investment bank Jefferies and global business advisory firm AlixPartners.
NEW YORK — It seems that traditional grocery stores and established food brands may lose their position in the market due to a confluence of changing demographics, economic factors and customer preferences, according to new research from global investment bank Jefferies and global business advisory firm AlixPartners.
At 50 million strong in the United States today, millennials — defined as adults ages 18 years to 34 years — are demonstrating more volatility and showing less fiscal confidence than average shoppers, revealed a SymphonyIRI Group report released Wednesday.
CHICAGO — At 50 million strong in the United States today, millennials — defined as adults ages 18 years to 34 years — are demonstrating more volatility and showing less fiscal confidence than average shoppers, revealed a SymphonyIRI Group report released Wednesday.
Times, they are a’changing. Already, marketing and merchandising paradigms had been evolving or redefined on...
NEW YORK Times, they are a’changing. Already, marketing and merchandising paradigms had been evolving or redefined on a constant basis over the past decade — baby boomers, Gen-Xers, Gen-Yers, tweens, (remember metrosexuals?), e-shoppers, etc.
AUDIO Q&A: The millennials now are the demographic with accretive buying power and they are forcing marketers to rethink how to promote brands. DSN sat down with Jeff Weidauer, Vestcom International VP marketing and strategy, for some insights on who the millennial is, and when it comes to shopping, what her expectations are.