Content about General Nutrition Centers

PHOENIX — Shadow Beverages and GNC on Thursday launched a ready-to-drink GNC beverage line now available across Arizona and Nevada store locations.

The new GNC line consists of 14 beverages featuring scientifically advanced nutrition across the sports nutrition, nutritional waters and protein nutrition categories. It includes "extreme performance" drinks designed for the experienced athlete and "active" beverages formulated to meet the hydration and metabolic needs of everyday fitness enthusiasts.
 

PITTSBURGH — GNC on Wednesday announced its partnership with actor/producer Mark Wahlberg on the launch of Marked, a new nutritional supplement line designed to meet the demanding lifestyles of fitness consumers.
 
"I'm excited to join forces with GNC, a brand I trust for quality and integrity, to develop the Marked products," Wahlberg said. "I attribute much of my own success to my dedication to living healthy and fit, so it is important for me to create products that will help motivate others to pursue their own personal wellness goals."

PITTSBURGH — GNC has introduced a new, free mobile application for Android and iPhone devices.

Designed to extend the store experience, GNC said its app, which first debuted last March for iPhone devices, includes such new features as:

• Updated design: The main menu now is organized with nine user-friendly buttons so users can quickly and easily access the information they want to find;

PITTSBURGH — GNC announced that two U.S. Women's National Soccer Team players will serve as GNC LiveWell brand ambassadors.

The company said Alex Morgan and Heather Mitts will work with GNC to reach out to aspiring athletes and fitness enthusiasts through social media, video, appearances and marketing materials.

PITTSBURGH — GNC Holdings on Wednesday announced that Jenn Brown, two-time Emmy Award-winning sports journalist, has joined the GNC LiveWell team as its newest brand ambassador.

PITTSBURGH — GNC on Monday announced that it again is partnering with the Western Pennsylvania Committee of the Wounded Warrior Project as lead sponsor of its annual golf outing to be held Sept. 19 at the Diamond Run Golf Club in Sewickley, Pa.

The charity event is designed to raise public awareness and funding for severely wounded servicemen and women to help them recover and transition back to civilian life. To date, GNC has helped raise more than $340,000 for the Wounded Warrior Project to support its programs and services.

PITTSBURGH — Specialty retailer GNC on Tuesday announced it has agreed to acquire LuckyVitamin.com, an online discount retailer of branded nutritional supplements.

The acquisition is being funded with cash on hand, and is expected to close within 30 days, subject to customary closing conditions, GNC stated.

Terms of the deal were not disclosed.


The 19th century British writer William Hickson may have written, “If at first you don’t succeed, try, try, try again,” but he only had half the story. By all means, try again, but don’t do the same thing over and over and expect different results.


PITTSBURGH — Thomas Dowd has been named GNC EVP, chief merchandising officer and general manager, the company announced in a Securities and Exchange Commission filing Friday.

Dowd has served as EVP store operations and development since April 2007.

The move follows the announcement in June that Beth Kaplan would be stepping down from her role as GNC president and chief merchandising officer. Following that announcement, GNC CEO Joe Fortunato reassumed his role of president.

DENVER — MusclePharm has introduced a sports nutrition supplements line through a licensing deal with MMA Elite of Ultimate Brand Management.

The line, MMA Elite Series powered by MusclePharm, includes pre-workout, recovery, vitamin, protein and fat-loss products. Such retailers as Walmart, Sam's Club and Walgreens are being targeted to distribute the supplements in third quarter 2011, MusclePharm said.

Many MusclePharm products currently are sold in GNC.

IRVINE, Calif. — ChromaDex on Monday announced it will launch a supplement line in GNC called BluScience in July.

"We are extremely excited about the BluScience launch with GNC, given the innovative and novel ingredient pTeroPure, which is the foundation for the BluScience line," GNC VP merchandising Ted Deitrick said.