Content about Gary Pageau

November 5, 2012

Retailers are facing challenges in a rapidly changing photo-processing category. One huge shift has been in category leadership. One dominant brand is no longer directing — and pouring advertising dollars into — the category, so retailers need to take a more active role in marketing 
photo processing. 


Retailers are facing challenges in a rapidly changing photo-processing category. One huge shift has been in category leadership. One dominant brand is no longer directing — and pouring advertising dollars into — the category, so retailers need to take a more active role in marketing 
photo processing. 


Another challenge is what to market. Consumers are still ordering prints, but they are increasingly viewing, manipulating and saving their photos online.


October 19, 2011

Industry experts say growth in the photo department will come from personalized products.

Industry experts say growth in the photo department will come from personalized products. “The photo category of the future is in user-generated content,” said Steve Giordano Jr., president of Lucidiom. “Customers should be able to go into a drug store and purchase personalized invitations, banners and thank you notes for a party.”

Retailers, Giordano said, have to go deep in the category to be competitive. That means offering everything from invitations and sticky notes to photobooks.

July 5, 2011

Photo-processing is evolving, but it is far from finished. “While consumers are capturing, deleting and electronically sharing more images than ever before, they also are motivated to print larger [photos] and utilize their special images in other product forms,” said Bing Liem, VP sales for Fujifilm North America.



Photo-processing is evolving, but it is far from finished. “While consumers are capturing, deleting and electronically sharing more images than ever before, they also are motivated to print larger [photos] and utilize their special images in other product forms,” said Bing Liem, VP sales for Fujifilm North America.


Retailers are finding profit opportunities in the “expressions” market, according to Gary Pageau, publisher of content development and strategic initiatives at the Photo Marketing Association.


February 1, 2011

As photo processing continues to evolve, retailers are finding new ways to make the department profitable. Bing Liem, VP sales for Fujifilm North America, said retailers need to re-evaluate their existing on-site photo business.


As photo processing continues to evolve, retailers are finding new ways to make the department profitable. Bing Liem, VP sales for Fujifilm North America, said retailers need to re-evaluate their existing on-site photo business.


“It’s critical to maximize the use of existing assets,” he said. New product offerings, such as posters, folded cards, calendars and books, help maximize the value of the category, Liem said.