Content about Gamification

March 10, 2014

Apparently, I am one of about 10 mil­lion unique users who, as this issue of DSN went to press, had entered their name into the interactive name genera­tor game that Slate.com posted to its site within hours of John Travolta having butchered singer Idina Menzel’s name at the Oscar Awards.

“Rosie Edbrards.”

That, according to the Adele Dazeem Generator is the “Travoltified” version of my name.

February 28, 2014

4imprint on Friday posted a blue paper on gaming called "Using Gamification to Improve Engagement."

MANCHESTER, England — 4imprint on Friday posted a blue paper on gaming called "Using Gamification to Improve Engagement." 

The popularity of gamification as a business strategy continues, noted the promotional products retailer. With organizations continuously striving to find new ways to engage and capture the imagination of both their customers and employees, gamification is providing answers.

January 6, 2014

GlaxoSmithKline Consumer Healthcare and Walgreens teamed up to launch Sponsorship to Quit, a free online quit-smoking gamification program that smokers can personalize with customized tools and tips during their journey to quit.

PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare and Walgreens on Monday teamed up to launch Sponsorship to Quit, a free online quit-smoking gamification program that smokers can personalize with customized tools and tips during their journey to quit. 

December 18, 2013

Higi, a consumer-focused health engagement company, has acquired fitness gamification-based platform Earndit.

CHICAGO — Higi, a consumer-focused health engagement company, has acquired fitness gamification-based platform Earndit, which gathers data from 11 activity trackers and mobile apps to allow users to earn rewards for their physical activity and to compete against each other in brand-sponsored challenges. 

October 16, 2013

What helps build loyalty, but is not considered a loyalty program? What is fun, exciting and rewarding, and at the same time strategic, planned and designed to drive trips and/or purchases? Gamification. It’s the latest buzzword among brand marketers, and it’s gaining traction as early adopters begin to revolutionize the way customer engagement is done.

CHICAGO — What helps build loyalty, but is not considered a loyalty program? What is fun, exciting and rewarding, and at the same time strategic, planned and designed to drive trips and/or purchases?

Gamification. It’s the latest buzzword among brand marketers, and it’s gaining traction as early adopters begin to revolutionize the way customer engagement is done.

September 10, 2013

There is no question that the way people shop has changed.

Retail futurist Doug Stephens, founder of Retail Prophet talks about ordering a New York Yankees baseball cap from eBay Now and having it delivered to him on a New York City park bench (for the complete interview, visit DrugStoreNews.com/Audio/ebay-now-and-demand-greater-consumer-convenience). I snapped this picture (far right) of an eBay Now deliveryman about a block from my house during Labor Day weekend.

September 10, 2013

Gamification. What is it? And what does it mean to your business?

Gamification. What is it? And what does it mean to your business?

It's a trend that signifies the addition of gaming elements (e.g., leveling up, the awarding of badges) to nongaming situations, such as shopping, health and wellness or training. And although still somewhat in its infancy, early adopters are leveraging game-based technologies to drive trips to retail, grow share, build brands, and recruit and train the next generation of business leaders.

September 10, 2013

Financial firm Deloitte recently leveraged a gamification platform, called Badgeville, to augment its Deloitte Leadership Academy, a digital executive training program that's deployed across 50,000 executives at more than 150 companies. The gamification elements included ranks and rewards to be showcased in participant profiles, missions and leaderboards.

Financial firm Deloitte recently leveraged a gamification platform, called Badgeville, to augment its Deloitte Leadership Academy, a digital executive training program that's deployed across 50,000 executives at more than 150 companies. The gamification elements included ranks and rewards to be showcased in participant profiles, missions and leaderboards.

July 9, 2013

Game mechanics — including points, badges and leader boards — may be a key to controlling rising healthcare costs, executives leading a recently completed pilot program by Blue Cross and Blue Shield of Minnesota reported on Tuesday.

BRENTWOOD, Tenn. — Game mechanics — including points, badges and leader boards — may be a key to controlling rising healthcare costs, executives leading a recently completed pilot program by Blue Cross and Blue Shield of Minnesota reported on Tuesday. The state's first healthcare plan has adopted a solution from Change Healthcare called Healthcare University, which uses videos, quizzes, games and game mechanics to make benefits education easy and impactful, to teach consumers how their benefits work and how to make value-based healthcare decisions.

June 6, 2013

MySugr Companion, one of Europe's leading and award-winning diabetes apps for iPhone, is now available for download in the U.S. App Store, the app developer announced.

SAN FRANCISCO — MySugr Companion, one of Europe's leading and award-winning diabetes apps for iPhone, is now available for download in the U.S. App Store, the app developer announced Thursday.

Consumer technology has shown a new trend of monitoring fitness and well-being data in products like the Nike+ and Fitbit. "But Type 1 diabetics are the true champions of the quantified self-movement," commented mySugr advisory board member Tim Ferriss. 

February 5, 2013

Duane Reade announced the Niantic Labs new mobile game Ingress would be integrated across the chain's more than 250 locations in an effort to increase 'share of voice' and customer engagement.

NEW YORK — Duane Reade on Tuesday announced the Niantic Labs new mobile game Ingress would be integrated across the chain's more than 250 locations in an effort to increase 'share of voice' and customer engagement. Duane Reade, part of the Walgreens family of companies, is one of the first retail partners in the New York Metropolitan area for "Ingress", which blends the physical and virtual world to create a one-of-a-kind gaming experience, Duane Reade stated.