Content about Frosty

August 24, 2011

The Frosty Paws freezer unit pictured here is located inline with pet care in this Giant supermarket located in central Pennsylvania.

LEBANON, Pa. — The Frosty Paws freezer unit pictured here is located inline with pet care in this Giant supermarket located in central Pennsylvania. This makes for a much more intuitive impulse purchase opportunity that targets consumers with an intent to buy dog treats, as opposed to a placement adjacent to frozen people treats, aka the ice cream aisle, where Frosty Paws had traditionally been merchandised.