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HACKETTSTOWN, N.J. — Mars Chocolate North America offered Drug Store News a sneak peek at the company's anticipated lineup for Valentine's Day 2014. The company plans a robust line of products with plenty of new items for retail shelves.

Among the new items that will be available at retailers nationwide are:

• Twix Brand Caramel Heart Singles: A Twix candy in the shape of a heart (SRP $.79-$.99)

• Dove Brand Silky Smooth Milk Chocolate Truffle Hearts Tin: (SRP $4.99)

BRIDGEWATER, N.J. — Chattem on Thursday announced the launch of Allegra Anti-Itch Cooling Relief Cream and Allegra Anti-Itch Intensive Relief Cream.

"We identified an opportunity in the topical anti-itch category and leveraged our experience with Allegra Allergy to introduce a new product for common skin irritations that not only helps stop the itch but also provides a moisturizing benefit," stated John Stroud, EVP marketing, Chattem. 

ENGLEWOOD CLIFFS, N.J. — Hellmann's announced today expansion of its product line with what the company calls the brand's first Real Whipped Tangy Dressing.

Hellmann's Real Whipped Tangy Dressing has fewer calories and a tangy taste profile versus mayonnaise, the company stated. Real Whipped Tangy Dressing is made with oil, vinegar, cage-free eggs and select seasonings.

Hellmann's Real Whipped Tangy Dressing is available at major retailers, such as Wal-Mart, Target, Kroger and Hy-Vee, in the Midwest and Central region of the country.

NORTHRIDGE, Calif. — Pharmavite on Wednesday announced receipt of the brand's official gluten-free certification across its SoyJoy line from the Gluten-Free Certification Organization. 

With this certification, SoyJoy's packaging will feature the official "GF" logo starting this summer. The logo symbolizes standards that the GFCO calls all of its certified brands and restaurants to uphold, specifically the requirement that there be less that 10 ppm of gluten in all raw and finished goods, as well as a required audit of all facilities used in manufacturing

 LOS ANGELES — Walgreens and NBC’s hit weight-loss competition series "The Biggest Loser" on Wednesday joined forces to launch a new web series that follows former contestant Filipe Fa's journey to lose weight and keep it off once and for all.

“The Biggest Loser is changing how American’s view health and wellness, and together we are highlighting Walgreens 'Way to Well Commitment’ by sharing Felipe and Sione's dramatic stories,” stated Megan McCambridge, divisional VP customer relationship marketing for Walgreens.

MIAMI — Seafood brand Bumble Bee Foods has hired Hispanic celebrity chef Doreen Colondres in order to connect with the growing Hispanic market in the United States, the company said Wednesday.

CARLISLE, Pa. — Thirty-five Giant Food Stores and Martin's Food Markets stores in Pennsylvania and Virginia will sponsor drug take-back events later this month.

The chains, which collectively comprise Ahold USA's Giant-Carlisle banner, will sponsor the events on April 27, in partnership with local law enforcement agencies and the Drug Enforcement Administration. Patients can bring expired and unwanted medications, which will be disposed of in an environmentally friendly manner for free.

WATSONVILLE, Calif. — Nordic Naturals on Tuesday launched Nordic CoQ10 Ubiquinol, formulated with 100 mg of coenzyme Q10 (CoQ-10) ubiquinol in a soft gel delivery format. Shown to support cardiovascular health and the transformation of food into energy, ubiquinol is the active antioxidant form of CoQ-10, a fat-soluble molecule found in nearly every cell, tissue, and organ in the body, the supplier stated.

NEW YORK — Those older than 40 years may be making a negative impact on the future of the U.S. economy with the way they eat, live and keep track of their health, according to a white paper released Wednesday by the MetLife Mature Market Institute and co-authored by the Center for Healthy Aging. 

BEVERLY HILLS, Calif. — World Care Products, a manufacturer and marketer of air care products, has teamed up with Church & Dwight as a licensee of the Arm & Hammer Brand for its new air care category.

New Arm & Hammer air care products are available in a variety of formats and fragrances to meet the consumers' needs. The Arm & Hammer branded products will include two different aerosol spray formats, solid gel cone, gel beads, two different scented candle formats, plug-in scented oil and decor scent gel refill, all available in five different scents.

SAN DIEGO — Bumble Bee Foods has introduced three new additions to its gourmet-style Prime Fillet line.

The new Prime Fillet gourmet flavors are available in three varieties: chipotle and olive oil, sundried tomatoes and olive oil, and jalapenos and olive oil. Each of the gourmet flavors contains albacore tuna in olive oil with chopped chipotles, sundried tomatoes or jalapenos and carefully paired seasonings.