Content about Fritos

PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

PLANO, Texas — PepsiCo's Frito-Lay division is launching two new snack chips flavored with tapatio, a spicy sauce made with a combination of red chili peppers, spices and a hint of garlic.

New Lay's Tapatio Limon flavored potato chips and Cheetos Tapatio flavored snacks join the existing line of tapatio flavored chips: Ruffles Tapatio Limon flavored potato chips and Doritos Tapatio flavored tortilla chips.

PLANO, Texas — Ruffles, PepsiCo's Frito-Lay division brand, is bringing the tailgate party right to the house with the introduction of Ruffles Max Beer-Battered Onion Rings flavored potato chips, the company announced today.

Onion Rings, the widely popular bar food, second only to the ubiquitous French Fry, according to CNN's "Eatocracy" food blog, has gained a notable following recently, especially among men.

PLANO, Texas — The Frito-Lay division of PepsiCo has launched a new line of chips and salsas, the company said Monday.

Frito-Lay announced the launch of the Tostitos Cantina brand of tortilla chips and salsas, which it said was designed to emulate the flavors found in Mexican restaurants.

The Tostitos Cantina Thin & Crispy chips are crispy and light in texture, and are designed to pair with the brand's new Chipotle Restaurant Style salsa. Meanwhile, the Traditional chips are designed for pairing with Tostitos Cantina Roasted Garlic Thick & Chunky salsa.

PLANO, Texas — Lay's is celebrating its 75-year anniversary by launching the "Do Us A Flavor" contest, which invites fans to submit their potato chip flavor ideas for the chance to win a grand prize of $1 million or 1% of their flavor's 2013 net sales, whichever is higher.

PLANO, Texas — PepsiCo's Frito-Lay North America division is developing a gluten-free validation process for its products as part of a multiyear initiative to assure consumers that many of the company's products are gluten free.

PLANO, Texas — Frito-Lay North America's Smartfood brand is being extended to include all-natural popcorn, popped chips and puffed corn snacks.

PLANO, Texas — Tostitos is letting its namesake tortilla chips brand speak for itself through a new campaign.

The company's "spokesbag," which appears in two videos hosted on YouTube and Tostitos.com, made its debut during the Tostitos-sponsored Fiesta Bowl college football game on Monday. The "spokesbag" is a talking Tostitos chip bag, complete with arms and a mouth.

PLANO, Texas — Frito-Lay fans really "like" the brand.

The PepsiCo division said that its growing Facebook fan base has helped it garner the Guinness World Record title for "Most Fans on Facebook in 24 Hours," with nearly 1.6 million "likes" in one day, which occurred April 11.

To celebrate this achievement, Frito-Lay is giving away a coupon for a free bag of chips on its Facebook page to the first 24,000 consumers that "like" Frito-Lay, starting on April 29 at 2 p.m. Central Standard Time.

PLANO, Texas — Frito-Lay is spicing up its Doritos, Fritos and Ruffles brands with a zesty offering.

Each of the three chips brands now will include a Tapatio hot sauce-flavored product. All three Tapatio-flavored Frito-Lay products include a unique combination of red chili peppers, spices and a hint of garlic — the same ingredients used to create the original Tapatio hot sauce recipe.

New Tapatio-flavored Doritos, Fritos and Ruffles are available at select retailers for a suggested retail price of 99 cents each for small bags and $2.99 each for large bags.

DALLAS — Reducing sodium is at the top of consumer request lists when it comes to what they want in snacks, according to Frito-Lay. SymphonyIRI data showed that 52% of consumers in 2009 identified low sodium as an important snack attribute — up from 43% in 2007.


Manufacturers are giving consumers what they want. Frito-Lay, for example, continues to expand its lightly salted chip varieties, which offer 50% less sodium per ounce per serving.

PLANO, Texas — Frito-Lay has vowed to reformulate the ingredient mix of about half of its snack products to be completely natural — including three of its biggest brands: Lay's, Tostitos and Sunchips — by the end of 2011, the company announced Tuesday. Once reformulated, the products  will contain only all-natural ingredients, and will include no artificial or synthetic ingredients, no artificial flavors and no preservatives, including MSG. The company maintained that the changes will not impact the products’ flavor.