Content about Frito-Lay

April 7, 2014

Cheetos and Doritos, two brands from PepsiCo's Frito-Lay division, announced the introduction of Cheetos Flamin' Hot/Doritos Dinamita Chile Limon Mix, which will bring a spicy-crunchy combo to consumers in a single bag.

PLANO, TX — Cheetos and Doritos, two brands from PepsiCo's Frito-Lay division, announced the introduction of Cheetos Flamin' Hot/Doritos Dinamita Chile Limon Mix, which will bring a spicy-crunchy combo to consumers in a single bag. The debut marks the first time the two snacks have been available in the same package.

April 4, 2014

PepsiCo and Major League Baseball Properties earlier this week announced an extension of their sponsorship agreement, further building on a relationship that has spanned more than 15 years.

PURCHASE, N.Y. and NEW YORK — PepsiCo and Major League Baseball Properties earlier this week announced an extension of their sponsorship agreement, further building on a relationship that has spanned more than 15 years.

March 27, 2014

Taking the celebrity fragrance market a whole new level, Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance market with the new Cheeteau, Frito-Lay North America has announced.

PLANO, Texas — Taking the celebrity fragrance market a whole new level, Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance market with the new Cheeteau, Frito-Lay North America has announced.

And yes, it does smell like the cheesy snack.

March 26, 2014

Lay's Kettle Cooked, a brand from PepsiCo's Frito-Lay division, introduced new Lay's Kettle Cooked Lattice Cut potato chips. The new snack is currently available nationwide in two varieties: Aged Cheddar and Black Pepper; and Roasted Garlic and Sea Salt.

PLANO, Texas — Lay's Kettle Cooked, a brand from PepsiCo's Frito-Lay division, introduced new Lay's Kettle Cooked Lattice Cut potato chips. The new snack is currently available nationwide in two varieties: aged cheddar and black pepper, and roasted garlic and sea salt.

March 11, 2014

Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, has issued a last call for submissions in its search for its next potato chip flavor.

DALLAS —  Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, has issued a last call for submissions in its search for its next potato chip flavor. Fans now have less than a month to submit their "Do Us A Flavor" contest submissions for a chance to win the $1 million grand prize.  

March 4, 2014

Ruffles, a brand from PepsiCo's Frito-Lay division, announced that Ruffles Deep Ridged Classic Hot Wing potato chips has joined its product lineup. The introduction of the new chips is part of an ongoing partnership between PepsiCo and restaurant franchise Buffalo Wild Wings, which was announced last December.

PLANO, TX — Ruffles, a brand from PepsiCo's Frito-Lay division, announced that Ruffles Deep Ridged Classic Hot Wing potato chips has joined its product lineup. The introduction of the new chips is part of an ongoing partnership between PepsiCo and restaurant franchise Buffalo Wild Wings, which was announced last December.

February 25, 2014

Smartfood, a brand from PepsiCo's Frito-Lay division, has introduced Smartfood Delight popcorn, a line of reduced-fat popcorn geared toward health-conscious consumers who are looking for alternative snacking options.

PLANO, TX — Smartfood, a brand from PepsiCo's Frito-Lay division, has introduced Smartfood Delight popcorn, a line of reduced-fat popcorn geared toward health-conscious consumers who are looking for alternative snacking options. The new popcorn comes in two flavors, Sea Salt and White Cheddar.

February 19, 2014

Doritos, a brand from PepsiCo's Frito-Lay division, announced a new addition to its Dinamita rolled tortilla chip line.

PLANO, TX — Doritos, a brand from PepsiCo's Frito-Lay division, announced an addition to its Dinamita rolled tortilla chip line. The new Doritos Dinamita Fiery Habanero chips feature spicy habanero peppers and hints of chili and red peppers, all in a rolled tortilla chip.

The new rolled tortilla chips are now available at retailers in select locations throughout the United States and come in three sizes: a 1.125-oz. bag for a SRP of $0.50, a 4-oz. bag for a SRP of $1.49, and a 9.25-oz. bag for a SRP of $2.99.

February 7, 2014

Stacy's Snacks, a Frito-Lay North America brand, introduced Stacy's Pretzel Thins, a new line of baked snacks that combines a pretzel flavor with a thin, crispy texture.

PLANO, TX — Stacy's Snacks, a Frito-Lay North America brand, introduced Stacy's Pretzel Thins, a new line of baked snacks that combines a pretzel flavor with a thin, crispy texture.  

Consumers can choose from two flavors: Simply Naked and Honey Dijon, both of which are now available in the deli sections of grocers nationwide.

November 1, 2013

Lay's will roll out Lay's Wavy Potato Chips Dipped in Milk Chocolate next week, according to a report from USA Today.

PLANO, Texas —  Lay's will roll out Lay's Wavy Potato Chips Dipped in Milk Chocolate next week, according to a report from USA Today.

August 8, 2013

Natural and organic snacks are no longer on the periphery. The products have moved front and center as consumers look for healthier, more satiating options when they snack.

Natural and organic snacks are no longer on the periphery. The products have moved front and center as consumers look for healthier, more satiating options when they snack.

"Consumers, particularly millennials, are looking for higher-quality snacks and are renewing their interest in natural foods," said Shelley Balanko, an analyst at Hartman Group. Natural, she said, means fresh, less-processed foods with a recognized ingredient list. "Consumers want more from their snacks. They want nutritionally-dense foods that are satiating," she said.

July 10, 2013

Crossmark, a sales and marketing services company in the consumer goods industry, has named John Compton to its board of directors to serve along with principals of Warburg Pincus, a global private equity firm.

PLANO, Texas — Crossmark, a sales and marketing services company in the consumer goods industry, has named John Compton to its board of directors to serve along with principals of Warburg Pincus, a global private equity firm.

July 3, 2013

Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are a French fry-shaped snack sliced from real potatoes.

PLANO, Texas — Ruffles, one of the flagship brands from PepsiCo's Frito-Lay division, is adding a twist to one of America's most popular side dishes. Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are a French fry-shaped snack sliced from real potatoes.

July 2, 2013

GNC Holdings on Monday named Alan Feldman and Robert Moran to its board of directors.

PITTSBURGH — GNC Holdings on Monday named Alan Feldman and Robert Moran to its board of directors.

"We are pleased to welcome Messrs. Feldman and Moran to the GNC Board," stated Joseph Fortunato, GNC chairman, president and CEO. "Their extensive experience leading global consumer brands and retail operations, both domestically and overseas, and past experience as CEOs of retail businesses should add significant strength to our board as we execute our future strategies."

May 28, 2013

In celebration of its 120-year anniversary, the Cracker Jack brand from PepsiCo's Frito-Lay division has evolved for today's consumers with modern prizes, more peanuts and new flavors joining the fold.

PLANO, Texas — In celebration of its 120-year anniversary, the Cracker Jack brand from PepsiCo's Frito-Lay division has evolved for today's consumers with modern prizes, more peanuts and new flavors joining the fold.

May 6, 2013

Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

April 16, 2013

Frito-Lay, a division of PepsiCo, announced this week the company is introducing completely "re-imagined" packaging across its Lay's Wavy brand line of chips and is adding a new garlic-flavored chip to the lineup.

PLANO, Texas — Frito-Lay, a division of PepsiCo, announced this week the company is introducing completely "re-imagined" packaging across its Lay's Wavy brand line of chips and is adding a new garlic-flavored chip to the lineup.

The company is launching new Lay’s Wavy Roasted Garlic & Sea Salt flavored chips. The potato chips will be available in stores nationwide this month in a 9 1/2-oz. bag for a suggested retail price of $4.29. Single-serve sizes will be available for a limited time at participating retailers beginning summer 2013.

April 4, 2013

PepsiCo's Frito-Lay division is launching two new snack chips flavored with tapatio, a spicy sauce made with a combination of red chili peppers, spices and a hint of garlic.

PLANO, Texas — PepsiCo's Frito-Lay division is launching two new snack chips flavored with tapatio, a spicy sauce made with a combination of red chili peppers, spices and a hint of garlic.

New Lay's Tapatio Limon flavored potato chips and Cheetos Tapatio flavored snacks join the existing line of tapatio flavored chips: Ruffles Tapatio Limon flavored potato chips and Doritos Tapatio flavored tortilla chips.

March 8, 2013

SunChips, part of PepsiCo's Frito-Lay division, has introduced the company's first barbecue flavored chips into its lineup with new Sweet and Spicy BBQ.

PLANO, Texas — SunChips, part of PepsiCo's Frito-Lay division, has introduced the company's first barbecue flavored chips into its lineup with new Sweet and Spicy BBQ.

New SunChips Sweet & Spicy BBQ snacks feature molasses, brown sugar and honey flavors blended with hints of spice, like chipotle, for balance. Each 1-oz. serving of SunChips Sweet & Spicy BBQ snacks — approximately 15 chips — is 140 calories and contains 18 g of whole grains. The recommended consumption of whole grains is at least 48 g per day.

March 4, 2013

Cheetos is mixing things up with its new Cheetos Mix-Ups snack mixes, which combine four Cheetos snack flavors in various shapes in one shareable bag. The brand, part of PepsiCo's Frito-Lay division, also announced that its spokescat, Chester Cheetah, has joined Twitter as @ChesterCheetah and is asking fans to tweet their opinions of the new snack.

PLANO, Texas — Cheetos is mixing things up with its new Cheetos Mix-Ups snack mixes, which combine four Cheetos snack flavors in various shapes in one shareable bag. The brand, part of PepsiCo's Frito-Lay division, also announced that its spokescat, Chester Cheetah, has joined Twitter as @ChesterCheetah and is asking fans to tweet their opinions of the new snack.

March 1, 2013

Ruffles, PepsiCo's Frito-Lay division brand, is bringing the tailgate party right to the house with the introduction of Ruffles Max Beer-Battered Onion Rings flavored potato chips, the company announced today.

PLANO, Texas — Ruffles, PepsiCo's Frito-Lay division brand, is bringing the tailgate party right to the house with the introduction of Ruffles Max Beer-Battered Onion Rings flavored potato chips, the company announced today.

Onion Rings, the widely popular bar food, second only to the ubiquitous French Fry, according to CNN's "Eatocracy" food blog, has gained a notable following recently, especially among men.

February 22, 2013

Tostitos, part of parent company Fritos-Lay North America, has introduced a new flavor of tortilla chip as part of its Artisan Recipes line: grilled red pepper and tomato salsa flavored tortilla chips.

 PLANO, Texas — Tostitos, part of parent company Fritos-Lay North America, has introduced a new flavor of tortilla chip as part of its Artisan Recipes line: grilled red pepper and tomato salsa flavored tortilla chips.

This is the fifth flavor in the Tostitos Artisan Recipes line from PepsiCo's Frito-Lay division, and the new chip draws inspiration from the layered flavors of a rich Mexican mole sauce.

December 17, 2012

The Frito-Lay division of PepsiCo has launched a new line of chips and salsas, the company said Monday.

PLANO, Texas — The Frito-Lay division of PepsiCo has launched a new line of chips and salsas, the company said Monday.

Frito-Lay announced the launch of the Tostitos Cantina brand of tortilla chips and salsas, which it said was designed to emulate the flavors found in Mexican restaurants.

The Tostitos Cantina Thin & Crispy chips are crispy and light in texture, and are designed to pair with the brand's new Chipotle Restaurant Style salsa. Meanwhile, the Traditional chips are designed for pairing with Tostitos Cantina Roasted Garlic Thick & Chunky salsa.

November 15, 2012

PepsiCo's Frito-Lay has stirred up controversy with its plan to launch an extended line of Cracker Jacks snacks, called Cracker Jack'd, which includes a caffeinated snack called Power Bites.

PepsiCo's Frito-Lay has stirred up controversy with its plan to launch an extended line of Cracker Jacks snacks, called Cracker Jack'd, which includes a caffeinated snack called Power Bites.

October 29, 2012

Cracker Jack is celebrating the 100-year anniversary of "a prize in every box" by teaming up with Walgreens stores to give consumers the chance to win a diamond ring valued at $1,000, the company announced Monday.

PLANO, Texas — Cracker Jack is celebrating the 100-year anniversary of "a prize in every box" by teaming up with Walgreens stores to give consumers the chance to win a diamond ring valued at $1,000, the company announced Monday.