Content about Frito-Lay North America

March 27, 2014

Taking the celebrity fragrance market a whole new level, Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance market with the new Cheeteau, Frito-Lay North America has announced.

PLANO, Texas — Taking the celebrity fragrance market a whole new level, Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance market with the new Cheeteau, Frito-Lay North America has announced.

And yes, it does smell like the cheesy snack.

February 7, 2014

Stacy's Snacks, a Frito-Lay North America brand, introduced Stacy's Pretzel Thins, a new line of baked snacks that combines a pretzel flavor with a thin, crispy texture.

PLANO, TX — Stacy's Snacks, a Frito-Lay North America brand, introduced Stacy's Pretzel Thins, a new line of baked snacks that combines a pretzel flavor with a thin, crispy texture.  

Consumers can choose from two flavors: Simply Naked and Honey Dijon, both of which are now available in the deli sections of grocers nationwide.

July 3, 2013

Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are a French fry-shaped snack sliced from real potatoes.

PLANO, Texas — Ruffles, one of the flagship brands from PepsiCo's Frito-Lay division, is adding a twist to one of America's most popular side dishes. Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are a French fry-shaped snack sliced from real potatoes.

May 6, 2013

Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

March 1, 2013

Ruffles, PepsiCo's Frito-Lay division brand, is bringing the tailgate party right to the house with the introduction of Ruffles Max Beer-Battered Onion Rings flavored potato chips, the company announced today.

PLANO, Texas — Ruffles, PepsiCo's Frito-Lay division brand, is bringing the tailgate party right to the house with the introduction of Ruffles Max Beer-Battered Onion Rings flavored potato chips, the company announced today.

Onion Rings, the widely popular bar food, second only to the ubiquitous French Fry, according to CNN's "Eatocracy" food blog, has gained a notable following recently, especially among men.

October 29, 2012

Cracker Jack is celebrating the 100-year anniversary of "a prize in every box" by teaming up with Walgreens stores to give consumers the chance to win a diamond ring valued at $1,000, the company announced Monday.

PLANO, Texas — Cracker Jack is celebrating the 100-year anniversary of "a prize in every box" by teaming up with Walgreens stores to give consumers the chance to win a diamond ring valued at $1,000, the company announced Monday. 

July 20, 2012

Lay's is celebrating its 75-year anniversary by launching the "Do Us A Flavor" contest, which invites fans to submit their potato chip flavor ideas for the chance to win a grand prize of $1 million or 1% of their flavor's 2013 net sales, whichever is higher.

PLANO, Texas — Lay's is celebrating its 75-year anniversary by launching the "Do Us A Flavor" contest, which invites fans to submit their potato chip flavor ideas for the chance to win a grand prize of $1 million or 1% of their flavor's 2013 net sales, whichever is higher.

July 5, 2012

Lay's is expanding its Kettle Cooked line with two new flavors.

PLANO, Texas — Lay's is expanding its Kettle Cooked line with two new flavors.

Lay's Kettle Cooked applewood smoked BBQ and Lay's Kettle Cooked sun-dried tomato and parmesan chips are 40% less fat than regular potato chips, Lay's saod.

May 18, 2012

PepsiCo's Frito-Lay North America division is developing a gluten-free validation process for its products as part of a multiyear initiative to assure consumers that many of the company's products are gluten free.

PLANO, Texas — PepsiCo's Frito-Lay North America division is developing a gluten-free validation process for its products as part of a multiyear initiative to assure consumers that many of the company's products are gluten free.

April 19, 2012

A new potato chip flavor celebrating a popular sandwich has hit store shelves.

PLANO, Texas — A new potato chip flavor celebrating a popular sandwich has hit store shelves.

Lay's said its Classic BLT-flavored potato chips deliver the taste of a bacon, lettuce and tomato sandwich. The launch is in line with National BLT Sandwich Month.

April 16, 2012

Frito-Lay North America's Smartfood brand is being extended to include all-natural popcorn, popped chips and puffed corn snacks.

PLANO, Texas — Frito-Lay North America's Smartfood brand is being extended to include all-natural popcorn, popped chips and puffed corn snacks.

March 12, 2012

Less than two months after resigning as president and CEO of Sam’s Club, Brian Cornell has landed at Purchase, N.Y.-based PepsiCo where he will serve as CEO of the company’s North American food division reporting to chairman and CEO Indra Nooyi.

PURCHASE, N.Y. — Less than two months after resigning as president and CEO of Sam’s Club, Brian Cornell has landed at Purchase, N.Y.-based PepsiCo where he will serve as CEO of the company’s North American food division reporting to chairman and CEO Indra Nooyi.

Cornell will be responsible for Frito-Lay North America, Quaker Foods & Snacks North America, PepsiCo Mexico, South America Foods, PepsiCo customer teams and all of PepsiCo’s Power of One activities within the Americas. 

January 3, 2011

A nut snack brand now is part of a candy company's portfolio.

STAMFORD, Conn. — A nut snack brand now is part of a candy company's portfolio.

DeMet's Candy Co. said it has completed its acquisition of the TrueNorth brand from Frito-Lay North America, a PepsiCo division. The acquisition is said to build on the confectioner's existing portfolio, which includes such treats as Flipz, Treasures and Stixx. DeMet's is owned by a private equity fund.

November 14, 2010

Tostitos has launched its new Tostitos Artisan Recipes tortilla chips in time for the holiday...

PLANO, Texas Tostitos has launched its new Tostitos Artisan Recipes tortilla chips in time for the holiday season.

 

The chips are available in two flavors -- roasted garlic and black bean, and fire-roasted chipotle -- and are made with 100% natural ingredients, including real black beans, garlic and chipotle peppers that are added right into the chips, as well as a unique blend of nine flavorful grains to deliver an authentic and delicious taste experience you can see and taste, according to the company.

 

August 22, 2010

PepsiCo’s Frito-Lay North America has added two new varieties to its lower-sodium snack offerings. Fritos...

DALLAS —PepsiCo’s Frito-Lay North America has added two new varieties to its lower-sodium snack offerings. Fritos Lightly Salted corn chips and Ruffles Lightly Salted potato chips are the newest entries to join Lay’s Lightly Salted potato chips in the brand’s lineup of reduced-sodium snacks. The new products contain 50% less sodium per 1 oz. serving than their original counterparts.

June 28, 2010

PepsiCo's Frito-Lay unit has kicked off its own salt-reduction initiative by introducing Lightly Salted potato...