Content about Fresh

February 5, 2014

Dr. Fresh announced a partnership between its Firefly kids toothbrush brand and Oral Health America to promote regular brushing through accessibility and fun while benefiting OHA's Smiles Across America program.

BUENA PARK, Calif. — Dr. Fresh announced a partnership between its Firefly kids toothbrush brand and Oral Health America to promote regular brushing through accessibility and fun while benefiting OHA's Smiles Across America program.  

As part of the partnership, Firefly will donate thousands of its signature Firefly Light-Up Timer toothbrushes to at-risk children, and will make a monetary donation to help broaden access to school-based dental services offered by SAA partners.

November 27, 2013

The Yucaipa Cos., a U.S.-based private investment firm, officially acquired Fresh and Easy Neighborhood Market from U.K.-based Tesco PLC, the company said.

EL SEGUNDO, Calif. — The Yucaipa Cos., a U.S.-based private investment firm, officially acquired Fresh and Easy Neighborhood Market from U.K.-based Tesco PLC, the company said on Wednesday.

Fresh and Easy customers will see numerous changes — including improvements in convenience, hours and customer service —  in the coming weeks.

September 10, 2013

Just a few pieces of Halloween candy can go a long way toward satisfying kids’ cravings for sweet treats, but large quantities lead to tooth decay. That’s why dentists are teaming up to host this year’s Halloween Candy Buyback program.

BUENA PARK, Calif. — Just a few pieces of Halloween candy can go a long way toward satisfying kids’ cravings for sweet treats, but large quantities lead to tooth decay. That’s why dentists are teaming up to host this year’s Halloween Candy Buyback program.

February 27, 2013

Dr. Fresh has introduced a new toothpaste designed to be squirted directly into the mouth, the company said Wednesday.

BUENA PARK, Calif. — Dr. Fresh has introduced a new toothpaste designed to be squirted directly into the mouth, the company said Wednesday.

The company said Firefly Fluoride Foam Toothpaste — along with the new FireFly Ready Go Brush — is designed to take the drudgery and mess out of brushing. The light, foamy formula flushes out bacteria and gets hard-to-reach spots, which the company said would appeal to children who wear braces.

December 18, 2012

Dr. Fresh, a designer and marketer of oral care products, has acquired the Reach brand of manual toothbrushes from the Johnson & Johnson Healthcare Products Division of McNeil-PPC.

BUENA PARK, Calif. — Dr. Fresh, a designer and marketer of oral care products, has acquired the Reach brand of manual toothbrushes from the Johnson & Johnson Healthcare Products Division of McNeil-PPC. 

The sale includes rights in the United States, its territories, the Caribbean and Canada. The acquisition does not include Reach-brand floss or other interdental products. Financial terms of the deal were not disclosed.

June 24, 2012

What’s the buzz in beauty? Walking the NACDS Marketplace show floor, there is definitely more of the same old same old, but DSN beauty expert Antoinette Alexander found several products she thinks will make the cut.

What’s the buzz in beauty? Walking the NACDS Marketplace show floor, there is definitely more of the same old same old, but DSN beauty expert Antoinette Alexander found several products she thinks will make the cut.

June 24, 2012

Fresh is driving new trips to drug stores — there is no denying. But, in general, drug stores have been good at creating more reasons to shop their stores. DSN identified a few hot consumables and GM products that are likely to help grow impulse purchases.

Fresh is driving new trips to drug stores — there is no denying. But, in general, drug stores have been good at creating more reasons to shop their stores. DSN identified a few hot consumables and GM products that are likely to help grow impulse purchases.

April 12, 2012

Dr. Fresh, an oral care products manufacturer known for its FireFly toothbrush, has entered a new licensing agreement to serve as the exclusive U.S. manufacturer and marketer of Angry Birds-branded oral care products.

BUENA PARK, Calif. — Dr. Fresh, an oral care products manufacturer known for its FireFly toothbrush, has entered a new licensing agreement to serve as the exclusive U.S. manufacturer and marketer of Angry Birds-branded oral care products.  

January 20, 2012

Celebrity Denise Richards announced on her blog on Jan. 2 that she has teamed up with stylist Cristophe to create her own hair care line.

SUPPLIER NEWS — Celebrity Denise Richards announced on her blog on Jan. 2 that she has teamed up with stylist Cristophe to create her own hair care line. The Denise Richards Volume Extend hair care line consists of shampoo, conditioner and three styling aids. The line is launching in late January.


August 2, 2011

Dr. Fresh has announced the introduction of its new pink Barbie rotary toothbrush, the newest cousin to the manufacturer’s popular FireFly light-up toothbrush.

BUENA PARK, Calif. — Dr. Fresh has announced the introduction of its new pink Barbie rotary toothbrush, the newest cousin to the manufacturer’s popular FireFly light-up toothbrush.

The battery-powered toothbrush incorporates Dr. Fresh's signature FireFly light-up timer — a colorful light that, when activated with the touch of a button, blinks for two minutes to keep children entertained and brushing for the appropriate length of time. In addition, its dual-action rotary vibrations are designed to remove more plaque than a manual toothbrush.


June 20, 2011

Fresh & Easy took home 39 medals for its exclusive wines from the 72nd Annual Los Angeles International Wine & Spirits Competition.

EL SEGUNDO, Calif. — Fresh & Easy took home 39 medals for its exclusive wines from the 72nd Annual Los Angeles International Wine & Spirits Competition.

The supermarket retailer said that its California wine range, including its I Heart CA and WineWrights lines, earned several medals. Fresh & Easy's California wines, which retail from $3.99 to $19.99, are sourced from some of the state's premium wine growing regions, including Napa Valley, Sonoma, Monterey and Santa Barbara.

June 8, 2011

Dr. Fresh, a maker of personal care products, perhaps best known for its FireFly flashing toothbrush for children, has announced that a Wilmington dentist has won recognition for making pediatric dental services available to uninsured, needy local families.

WILMINGTON, Del. — Dr. Fresh, a maker of personal care products, perhaps best known for its FireFly flashing toothbrush for children, has announced that a Wilmington dentist has won recognition for making pediatric dental services available to uninsured, needy local families.

Brendan Fay was recognized in a national contest sponsored by FireFly toothbrush, which is part of the company's ongoing Crusade Against Cavities initiative.

January 6, 2011

Dr. Fresh said that it has reintroduced a Binaca brand product.

LOS ANGELES — Dr. Fresh said that it has reintroduced a Binaca brand product.

Binaca breath drops, available in a compact-sized bottle (3.7 mL) that fits just as easily into a pocket, gives on-the-go consumers a way to keep their breath fresh. Sold as a three-pack, Binaca fresh drops carry a suggested retail price of $1.99.

September 12, 2010

OMI Industries, the manufacturer of odor abatement solutions, announced its sponsorship of the 2010-2011 Chicago...

BARRINGTON, Ill. OMI Industries, the manufacturer of odor abatement solutions, announced its sponsorship of the 2010-2011 Chicago Bears football season.

OMI Industries said its Fresh Wave brand will be part of an integrated marketing strategy that unites the football team with Fresh Wave. Everything from the Chicago Bears' locker rooms to the suites at Soldier Field will be outfitted with the eco-friendly Fresh Wave odor-eliminating solutions, OMI Industries said.

March 22, 2009

Dr. Fresh, a manufacturer of oral care products, has entered the natural products market with...

February 1, 2008

When retailers and suppliers gather at the Cough, Cold and Allergy Show on March 2 at the Hilton Sandestin Beach Golf Resort and Spa in Destin, Fla., they will be discussing a variety of issues, including the impact of the FDA's recommendation against the use of cough-cold medicines for children under 2 years of age.

When retailers and suppliers gather at the Cough, Cold and Allergy Show on March 2 at the Hilton Sandestin Beach Golf Resort and Spa in Destin, Fla., they will be discussing a variety of issues, including the impact of the FDA's recommendation against the use of cough-cold medicines for children under 2 years of age. Click below to download the PDF of ECRM Cough, Cold and Allergy 2008.