Content about Fresh & Easy

March 22, 2013
LA Times estimates Tesco lost upward of $2 billion in Fresh & Easy venture

A report published Thursday in the Los Angeles Times estimated that U.K.-based Tesco has lost up to $2 billion in its failed Fresh & Easy California venture. Tesco had placed the troubled grocer on the sales bloc in December following the departure of Fresh & Easy CEO Tim Mason.

LOS ANGELES — A report published Thursday in the Los Angeles Times estimated that U.K.-based Tesco has lost up to $2 billion in its failed Fresh & Easy California venture. Tesco had placed the troubled grocer on the sales bloc in December following the departure of Fresh & Easy CEO Tim Mason. 

February 4, 2013
Bloomberg: Tesco reassures U.S. customers as investment bank conducts strategic review

U.K. grocer Tesco is attempting to reassure shoppers that its United States-based Fresh & Easy supermarkets are not closing after announcing in December plans to exit the U.S. market, Bloomberg News reported Friday.

NEW YORK — U.K. grocer Tesco is attempting to reassure shoppers that its United States-based Fresh & Easy supermarkets are not closing after announcing in December plans to exit the U.S. market, Bloomberg News reported Friday. 

December 5, 2012
Tesco places troubled Fresh & Easy business up for sale

Tesco placed its U.S. supermarket business Fresh & Easy on the sales bloc Wednesday, in conjunction with an announcement that Fresh & Easy CEO Tim Mason has left the company.

EL SEGUNDO, Calif. — Tesco placed its U.S. supermarket business Fresh & Easy on the sales bloc Wednesday, in conjunction with an announcement that Fresh & Easy CEO Tim Mason has left the company. 

May 31, 2012
Marley Coffee announces distribution deal with Fresh & Easy

Marley Coffee has expanded its retail presence by inking a new deal with Fresh & Easy, Tesco's U.S. subsidiary.

LOS ANGELES — Marley Coffee has expanded its retail presence by inking a new deal with Fresh & Easy, Tesco's U.S. subsidiary.

The retailer, which operates 197 stores across Arizona, Nevada and California, now will offer Marley Coffee organic ground 8-oz. bags in One Love 100% Ethiopian Yirgacheffe (medium roast), Buffalo Solider (dark) and Get Up Stand Up (light) varieties.

January 27, 2012
Fresh & Easy uses social media to recruit interns

Tesco's U.S. subsidiary is looking for interns.

EL SEGUNDO, Calif. — Tesco's U.S. subsidiary is looking for interns.

Fresh & Easy said it is hoping to fill 30 paid positions within such company departments as human resources, supply chain, commercial, marketing, information technology and engineering. The company said it is hoping to find interns to fill the positions by posting the openings on Fresh & Easy's new careers Twitter account, along with the Fresh & Easy's careers website.

January 11, 2012
Report: Fresh & Easy to close 12 stores

Fresh & Easy is slated to close 12 underperforming stores.

NEW YORK — Fresh & Easy is slated to close 12 underperforming stores.

The U.S. division of Tesco left open the door to reopening the stores at a later date, according to Orange County Register.

"At this time, there is simply not enough growth in sales and customers at these stores to keep them open. We will close these stores over the coming weeks and we will re-open them when economic and business conditions warrant," said Fresh & Easy spokesman Brendan Wonnacott in the report.

November 15, 2011
Report: Fresh & Easy chief marketing officer exits

Fresh & Easy's chief marketing officer reportedly has left the retailer, according to published reports.

EL SEGUNDO, Calif. — Fresh & Easy's chief marketing officer reportedly has left the retailer, according to published reports.

Simon Uwins' exit, according to media outlets, was prompted by his desire "to pursue other interests."

September 15, 2011
Fresh & Easy opens two stores in Long Beach, Calif.

Fresh & Easy has doubled the number of stores in the Long Beach, Calif., market with the opening of two new locations.

LONG BEACH, Calif. — Fresh & Easy has doubled the number of stores in the Long Beach, Calif., market with the opening of two new locations.

The stores, which opened Wednesday, are located at the intersections of Long Beach Blvd. and 5th St., and Atlantic Ave. and 33rd Ave.

August 29, 2011
Fresh & Easy adds solar power to Phoenix-area stores

Fresh & Easy has installed solar electric systems from REC Solar at stores in the Phoenix area.

PHOENIX — Fresh & Easy has installed solar electric systems from REC Solar at stores in the Phoenix area.

August 25, 2011
Fresh & Easy opens doors in Bayview-Hunters Point

Fresh & Easy on Wednesday opened its second San Francisco area store.

SAN FRANCISCO — Fresh & Easy on Wednesday opened its second San Francisco area store.

The retailer said that its store will cater to the underserved Bayview-Hunters Point neighborhood and marks the first grocery store opened in the community in the past 20 years.

August 19, 2011
Fresh & Easy seeks to expand workforce

Tesco's U.S. subsidiary Fresh & Easy said it's looking to fill more than 100 employee positions, including positions for four new California stores, the company announced Thursday.

EL SEGUNDO, Calif. — Tesco's U.S. subsidiary Fresh & Easy said it's looking to fill more than 100 employee positions, including positions for four new California stores, the company announced Thursday.

Over the next several weeks, Fresh & Easy will open four new stores, which will be located in Los Angeles, Anaheim Hills, Calif., and Sunnyvale, Calif.

August 12, 2011
Fresh & Easy expands reach in Long Beach, Calif., market

Fresh & Easy is set to open two stores in Long Beach, Calif., on Sept. 14, the retailer announced Friday.

LONG BEACH, Calif. — Fresh & Easy is set to open two stores in Long Beach, Calif., on Sept. 14, the retailer announced Friday.

The move will double the number of stores Fresh & Easy has in the city, as well as bring more than 50 new jobs to the community. Fresh & Easy opened its first Long Beach store three years ago.

Fresh & Easy CEO Tim Mason said the company is "excited to work with the city and its leaders to bring Fresh & Easy to even more Long Beach neighborhoods."

August 4, 2011
Report: Fresh & Easy to open smaller-format stores

Rumors are swirling that Tesco's U.S. division, Fresh & Easy, has signed on to open smaller-format stores.

EL SEGUNDO, Calif. — Rumors are swirling that Tesco's U.S. division, Fresh & Easy, has signed on to open smaller-format stores.

The grocery store chain, which operates stores in California, Arizona and Nevada, plans to test a new concept, called Fresh & Easy Express, in San Pedro, Calif., according to blog Fresh & Easy Buzz. The report also said that the new format will be in the 4,000-sq.-ft. range, compared with its typical 10,000-sq.-ft. footprint.

July 19, 2011
Reports: Tesco bringing loyalty program to Fresh & Easy

British retailer Tesco will launch its loyalty card program in the United States, according to published reports.

LONDON — British retailer Tesco will launch its loyalty card program in the United States, according to published reports.

Tesco reportedly is launching the program in an effort to make a profit on its Fresh & Easy stores on the West Coast. The stores, which opened in 2007, have had difficulty turning a profit. The company now operates 175 stores, but has continued losing money.

The new card will allow customers to win points when they use it, much like loyalty cards it offers in the United Kingdom and other markets.

June 23, 2011
Fresh & Easy officially opens in San Francisco

Fresh & Easy officially opened its doors to San Francisco shoppers on Wednesday, marking the retailer's first store in the city.

SAN FRANCISCO — Fresh & Easy officially opened its doors to San Francisco shoppers on Wednesday, marking the retailer's first store in the city.

The store is located in the Outer Richmond district at 32nd Avenue and Clement Street. Fresh & Easy reported it was set to break ground in Northern California earlier this year, and now is operating more than 10 stores in the region. The company operates stores in California, Nevada and Arizona.

May 31, 2011
Tesco continues to focus on Fresh & Easy

Tesco said it is turning its attention to its U.S. supermarket chain, according to the company's annual report.

EL SEGUNDO, Calif. — Tesco said it is turning its attention to its U.S. supermarket chain, according to the company's annual report.

According to the company, despite the fact that its U.S. operations, which include its Fresh & Easy supermarket chain, have been slower to recover when compared with its European counterparts, Tesco said, "We are now seeing signs of improvement. ... Customer feedback at Fresh & Easy remains excellent, and strong growth in customer numbers is driving steady sales improvement in each store."

May 24, 2011
Fresh & Easy to open two stores in San Francisco this summer

Fresh & Easy has announced the opening dates for its first two stores in San Francisco.

SAN FRANCISCO — Fresh & Easy has announced the opening dates for its first two stores in San Francisco.

The retail chain said that the stores, which will open on June 22 and Aug. 24, will create more than 50 jobs. What's more, Fresh & Easy also is inviting area residents to nominate a local nonprofit organization to receive a $1,000 donation for each new store opening. Based on the nominations from the neighborhood, store employees will select the winning charity.

April 22, 2011
Fresh & Easy gets green

Just in time for Earth Day, Fresh & Easy has introduced its private-label household cleaning and paper products.

EL SEGUNDO, Calif. — Just in time for Earth Day, Fresh & Easy has introduced its private-label household cleaning and paper products.

The retailer's Green Things line, which now is available in stores, features household cleaners that are made with plant-based formulas, are biodegradable and pH-neutral, and also are made without such chemicals as 1,4-dioxane, phosphates, dyes or perfumes.

April 20, 2011
Despite store openings, Fresh & Easy reports $300 million loss

Supermarket retailer Fresh & Easy, which operates stores in California, Arizona and Nevada, experienced increased losses this year, according to parent company Tesco.

EL SEGUNDO, Calif. — Supermarket retailer Fresh & Easy, which operates stores in California, Arizona and Nevada, experienced increased losses this year, according to parent company Tesco.

The chain, which opened its doors in 2007 and has expanded its reach to include more than 165 stores to date, endured a loss of more than $300 million during the 2010-2011 financial year ended Feb. 26, its parent company reported on Tuesday.

April 15, 2011
Donations for Fresh & Easy's Shop for Schools program nearly double

Fresh & Easy said its third annual fundraising program for schools garnered more than $1.3 million.

EL SEGUNDO, Calif. — Fresh & Easy said its third annual fundraising program for schools garnered more than $1.3 million.

March 10, 2011
Exclusive California wines now available at Fresh & Easy

Fresh & Easy is expanding its exclusive wine game.

EL SEGUNDO, Calif. — Fresh & Easy is expanding its exclusive wine game.

The retailer, which already offers a robust wine selection at each of its stores, said it is offering seven new, exclusive wine lines: I Heart CA, Wink, PCH, Cloud Valley, WineWrights, Barrel Ranch and Open Field. What's more, Fresh & Easy partnered with Terravant Wine Co. in the Santa Ynez Valley to create three of the new lines of wine: Cloud Valley, Barrel Ranch and Open Field.

February 24, 2011
Fresh & Easy forges ahead with expansion

Fresh & Easy has forged ahead with its expansion plans by opening its eighth and ninth Southern California stores.

EL SEGUNDO, Calif. — Fresh & Easy has forged ahead with its expansion plans by opening its eighth and ninth Southern California stores.

The two stores, located in in San Dimas and Camarillo, opened this week. So far, Fresh & Easy stores have generated more than 210 new jobs in Southern California.

As previously reported by Drug Store News, the retailer's expansion plans also include store openings in northern California — Fresh & Easy is slated to open about 11 stores in the region through the end of April.

February 17, 2011
Fresh & Easy touts more GreenChill stores than any other retailer

Supermarket retailer Fresh & Easy has added four more GreenChill-certified stores this year, a distinction developed by the Environmental Protection Agency's GreenChill Partnership.

EL SEGUNDO, Calif. — Supermarket retailer Fresh & Easy has added four more GreenChill-certified stores this year, a distinction developed by the Environmental Protection Agency's GreenChill Partnership.

The company, which has stores in California, Arizona and Nevada, now has the most GreenChill-certified stores than any other retailer in the nation. Fresh & Easy opened its first GreenChill store in September 2010.

January 13, 2011
Fresh & Easy expands with more California stores

Fresh & Easy is slated to open new stores in Northern California in March.

EL SEGUNDO, Calif. — Fresh & Easy is slated to open new stores in Northern California in March.

The store openings will create more than 275 good jobs throughout Northern California, the company said, and builds on the chain's expansion plan.

In related news, Fresh & Easy will open two new stores in San Francisco early this year.

November 18, 2010
Fresh & Easy gives back with holiday food drive

Regional supermarket chain Fresh & Easy has kicked off its in-store food drive for the...

EL SEGUNDO, Calif. — Regional supermarket chain Fresh & Easy has kicked off its in-store food drive for the holiday season.

The food drive, which will benefit food banks in the California, Nevada and Arizona markets, asked customers to donate canned and boxed goods at any store location through Christmas Eve. Between donations from customers and Fresh & Easy stores, more than $1 million in food will be given to local food banks and charities to help fight hunger this holiday season, the retailer said.