Content about Freedonia Group

March 8, 2013

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries.

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries. Growth also is being driven by an increased proliferation of battery-dependent devices in the home, from toothbrushes to glucose monitors.

Alkaline batteries still dominate the consumer primary battery market, accounting for 84% of demand, according to the Freedonia Group. Alkaline batteries also are expected to record solid gains in consumer applications through 2015.

November 29, 2012

Sales of primary batteries used in consumer products should grow 2.4% each year, according to research from Freedonia Group.


Sales of primary batteries used in consumer products should grow 2.4% each year, according to research from Freedonia Group.


That’s good news for a category that has seen a fair share of decline in recent years. Freedonia Group sees a shift in the product mix toward more expensive primary batteries, particularly superpremium alkaline and primary 
lithium products.


Alkaline batteries will continue to dominate the market, and should generate 84% of sales in 2015.

 

March 8, 2012

Rechargeable batteries represent a growth area for retailers. A report from the Freedonia Group indicated that alkaline batteries remain the most prevalent type of primary battery, accounting for more than 70% of demand.

Rechargeable batteries represent a growth area for retailers. A report from the Freedonia Group indicated that alkaline batteries remain the most prevalent type of primary battery, accounting for more than 70% of demand. Sales of other battery chemistries, most notably primary lithium, are expected to gain traction in the market through 2015.


As the population ages, sales of hearing-aid batteries and primary lithium batteries for implantable medical devices are expected to soar.