Content about Fragrances

December 4, 2012

The International Fragrance Association of North America has announced the release of "The Story of Fragrances," a documentary that gives an inside look at the fragrance industry and the science behind some of the world's most well-known and successful perfumes.

WASHINGTON – The International Fragrance Association of North America has announced the release of "The Story of Fragrances," a documentary that gives an inside look at the fragrance industry and the science behind some of the world's most well-known and successful perfumes.

The film features such perfumers as Carlos Benaim, creator of Polo by Ralph Lauren. Benaim and other artists come together to discuss their expertise, inspirations and knowledge of the fragrance industry.

November 21, 2012

The maker of Crystal Body Deodorant has announced the introduction of Rock Deodorant Stick with 24-hour odor-fighting power.

NEW YORK — The maker of Crystal Body Deodorant has announced the introduction of its latest addition to its portfolio of men’s natural odor-fighters — Rock Deodorant Stick.

The new stick takes the 24-hour odor-fighting power of Rock body spray into a wide, solid form for total coverage. It promises to naturally eliminate odor causing-bacteria with 100% mineral salt components without the use of aluminums, parabens and chemicals. The formula also promises to keep clothes free of stains.

November 5, 2012

Drug stores saw a modest increase in air freshener sales last year, according to Mintel research — a lift likely due to sales of private-
label products. 


Drug stores saw a modest increase in air freshener sales last year, according to Mintel research — a lift likely due to sales of private-
label products. 


Sales were down elsewhere in the market in a category that has suffered from a shrinking economy and competition from scented candles and scented 
cleaning products.


Sprays and aerosols are most popular with consumers and have the most consistent use, followed by candles for burning, candles for decoration 
and plug-ins.

 

 

October 29, 2012

Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

ENGLEWOOD CLIFFS, N.J. — Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

The digital launch comes right Halloween and the brand is taking to the streets of New York City to help turn the pop culture term "walk of shame" into a more positive and optimistic "stride of pride."

October 4, 2012

Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.

CINCINNATI — Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.

September 4, 2012

Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

CINCINNATI — Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

Jennings, who won Super Bowl XLV with the Packers, will appear as the brand's newest Old Spice spokesman in a series of humorous television and print advertisements showcasing the countless ways that Old Spice champion and "Believing in Your Smellf" can help guys overcome adversity and win on and off the football field.

August 14, 2012

Coty has announced the introduction of the new Adidas personal care line for men, which is available exclusively at Walmart.

NEW YORK — Coty has announced the introduction of the new Adidas personal care line for men, which is available exclusively at Walmart.

The Adidas Personal Care for Men Collection is designed to keep up with the modern man’s active lifestyle and is available across four product segments:

Body wash ($3.47): The Adidas Hair & Body 3 provides triple-action results: It cleanses, refreshes and conditions. It is available in three After Sport, Extra Fresh and Active Start scents.

July 25, 2012

Coty CEO Bernd Beetz is retiring from the beauty company, effective Aug. 1, and will be succeeded by Michele Scannavini, who has been president of Coty Prestige for the past decade.

NEW YORK — Coty CEO Bernd Beetz is retiring from the beauty company, effective Aug. 1, and will be succeeded by Michele Scannavini, who has been president of Coty Prestige for the past decade.

Beetz will remain on the Coty board as a nonexecutive director. In this role he will continue to share his experience and contribute to a smooth leadership transition supporting Scannavini.

July 20, 2012

Celebrity beauty licensing company Boldface Group has announced that its operating subsidiary, Boldface Licensing + Branding, has signed celebrity Mario Lopez in the fragrance category.

LOS ANGELES — Celebrity beauty licensing company Boldface Group has announced that its operating subsidiary, Boldface Licensing + Branding, has signed celebrity Mario Lopez in the fragrance category.

The license includes scented ancillary products, such as deodorant, aftershave, shave cream, bath gel, body wash, body sprays, body lotions and body creams.

July 10, 2012

Procter & Gamble’s Old Spice is celebrating its new Champion scent and the London 2012 Olympic Games by partnering with Team USA table tennis representative Timothy Wang, who will look to secure the USA's first-ever medal in table tennis at this year's London 2012 Olympic Games.

CINCINNATI — Procter & Gamble’s Old Spice is celebrating its new Champion scent and the London 2012 Olympic Games by partnering with Team USA table tennis representative Timothy Wang, who will look to secure the USA's first-ever medal in table tennis at this year's London 2012 Olympic Games.

June 22, 2012

Unilever’s Axe Hair brand for men has teamed up with Universal Pictures' upcoming comedy “Ted” to create a partnership that speaks to the irreverent nature and humor of both the film and the Axe Hair brand.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Axe Hair brand for men has teamed up with Universal Pictures' upcoming comedy “Ted” to create a partnership that speaks to the irreverent nature and humor of both the film and the Axe Hair brand.

May 17, 2012

Coty has announced the May launch of its new Nautica Aqua Rush fragrance for men.

NEW YORK — Coty has announced the May launch of its new Nautica Aqua Rush fragrance for men.

“Nautica Aqua Rush evokes the energy of an adventurous lifestyle,” said Steve Mormoris, SVP of Coty Beauty global marketing. “This exhilarating new Nautica fragrance celebrates the strength and masculinity of the active man and, ultimately, the epic power of the ocean.”

April 25, 2012

Axe has added an item to its shower product range.

ENGLEWOOD CLIFFS, N.J. — Axe has added an item to its shower product range.

Axe Sport Blast 2-in-1 shower gel and shampoo is designed to deliver a maximum energy boost following a big game or workout and features a lather and fragrance that aims to invigorate guys' minds and bodies, the company said.

March 21, 2012

Coty has announced that the new Beyoncé Pulse Summer Edition fragrance, the new addition to the Beyoncé Parfums collection, will be on counters this spring.

NEW YORK — Coty has announced that the new Beyoncé Pulse Summer Edition fragrance, the new addition to the Beyoncé Parfums collection, will be on counters this spring.

A lighter and fresher rendition of the original Pulse eau de parfum, Pulse Summer Edition’s orchestra of fruity and floral notes makes it an ideal scent for the warm, joyful, flirty summer months.

February 17, 2012

A decade ago, Unilever’s Axe revolutionized the American grooming industry with its launch and has since become a leading men’s grooming brand. Now the brand is aiming to make history again with its first-ever fragrance for her. Enter Anarchy.


LONDON — A decade ago, Unilever’s Axe revolutionized the American grooming industry with its launch and has since become a leading men’s grooming brand. Now the brand is aiming to make history again with its first-ever fragrance for her. Enter Anarchy.


January 25, 2012

When buying bath and shower products, shoppers tend to choose products based mainly on scent and moisturization, according to a Mintel survey. Furthermore, men are increasingly opting for body wash in lieu of bar soap.

When buying bath and shower products, shoppers tend to choose products based mainly on scent and moisturization, according to a Mintel survey. Furthermore, men are increasingly opting for body wash in lieu of bar soap.

According to SymphonyIRI Group data, sales of body wash rose about 7% at food, drug and mass (excluding Walmart) for the 52 weeks ended Nov. 27. Taking the top spot, according to the data: Axe body wash for men.

January 12, 2012

Old Spice has launched a new advertising campaign for its Old Spice Red Zone body sprays to introduce the new Danger Zone scent.

CINCINNATI — Old Spice has launched a new advertising campaign for its Old Spice Red Zone body sprays to introduce the new Danger Zone scent.

January 10, 2012

Febreze is looking to eliminate tough odors and freshen the air in cars, the brand announced.

CINCINNATI — Febreze is looking to eliminate tough odors and freshen the air in cars, the brand announced.

The Febreze car vent clip features a modern design that allows it to easily attach onto the air vent in the car, providing odor elimination and freshness while on the road. It also includes a unique membrane that allows the product to slowly release scented oils, though consumers can adjust the scent level via the scent intensity dial.

January 9, 2012

A decade ago, Unilever revolutionized the men’s grooming segment with the launch of Axe, which has since become a leading men’s grooming brand. Now the brand is looking to make history again with the launch of its first-ever, limited-edition fragrance for her.

ENGLEWOOD CLIFFS, N.J. — A decade ago, Unilever revolutionized the men’s grooming segment with the launch of Axe, which has since become a leading men’s grooming brand. Now the brand is looking to make history again with the launch of its first-ever, limited-edition fragrance for her.

The new Anarchy fragrance for him has a matching, limited-edition fragrance for her. Anarchy For Him and For Her mark the first-ever pair of body sprays to launch at the same time in mass market retail stores.

January 3, 2012

Procter & Gamble has extended the Febreze brand with a new vent strip for the car. Febreze Car vent clip, available in five new scents, is designed specifically for the car to eliminate odors and keep air fresh for up 
to 30 days.


CINCINNATI — Procter & Gamble has extended the Febreze brand with a new vent strip for the car. Febreze Car vent clip, available in five new scents, is designed specifically for the car to eliminate odors and keep air fresh for up 
to 30 days.


The Febreze Car vent clip easily attaches onto a vehicle’s air vent, and the product’s unique delivery system slowly releases scent day after day without becoming too overpowering. Suggested retail price on the new product is $2.99 for a single and $5.49 for a double pack.

November 22, 2011

The men's brand BRUT, which is distributed by Idelle Labs, a division of Helen of Troy, has teamed up with Hall of Fame footballer Joe Namath for an "Interview with a Legend," a digital video appearing on the brand's Facebook channel, the BRUT News Network.

NEW YORK — The men's brand BRUT, which is distributed by Idelle Labs, a division of Helen of Troy, has teamed up with Hall of Fame footballer Joe Namath for an "Interview with a Legend," a digital video appearing on the brand's Facebook channel, the BRUT News Network.

November 3, 2011

Romane Fragrances, which creates, manufactures, launches and markets private-brand fragrances for retailers worldwide, has changed its name to Tru Fragrance and launched a new website at TruFragrance.com.

CHICAGO — Romane Fragrances, which creates, manufactures, launches and markets private-brand fragrances for retailers worldwide, has changed its name to Tru Fragrance and launched a new website at TruFragrance.com.

In addition to changing its name and launching a new website, Tru Fragrance will move into new headquarters located just west of Chicago, complete with state-of-the-art showroom, a warehousing and distribution facility, and a creative development center.

September 8, 2011

Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

CINCINNATI — Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

August 26, 2011

Female DJs are the newest trendsetters for what is hot in music, style and pop culture, and Unilever’s Dove Go Fresh deodorant and body mist and MTV are spotlighting three up-and-coming DJs in a new video series, titled "Dove Fresh Spin," in an effort to bring this emerging set of style mavens to women everywhere.

ENGLEWOOD CLIFFS, N.J. — Female DJs are the newest trendsetters for what is hot in music, style and pop culture, and Unilever’s Dove Go Fresh deodorant and body mist and MTV are spotlighting three up-and-coming DJs in a new video series, titled "Dove Fresh Spin," in an effort to bring this emerging set of style mavens to women everywhere.

July 18, 2011

Dana Classic Fragrances has announced that it is re-releasing two of its popular fragrances: Love's Fresh Lemon and Love's Soft Jasmin.

SADDLE BROOK, N.J. — Dana Classic Fragrances has announced that it is re-releasing two of its popular fragrances: Love's Fresh Lemon and Love's Soft Jasmin.

The fragrances had very strong consumer loyalty throughout the '70s and '80s and, according to the company, their re-release has been requested and blogged about by fragrance users for several years.

Both fragrances will be available in 1.5-oz./ 45-mL body mists and will be featured at CVS stores in August.