Content about Fragrances

PARSIPPANY, N.J. — In recognition of National Park Week April 20 to 28, Reckitt Benckiser's Air Wick is launching a new line of air fresheners inspired by the essence of America's national parks. Proceeds will help benefit the National Parks Foundation.

PARIS — Following National Geographic Society's successful expedition to the Pitcairn Islands (U.K. territory) in the Pacific Ocean, beauty brand Coty has announced the renewal of the partnership agreement for the Pristine Seas program between the National Geographic Society and Davidoff Cool Water.

NEW YORK — The fragrance and scent business is on an upswing, with this worldwide $35 billion dollar industry expected to post increased year-end sales and new product and category launches. To spotlight these innovations, HBA Global has announced that it will launch a Splash! on Fragrance Pavilion at its industry event in New York in June.

The HBA Global event is slated for June 18 to 20, 2013, at the Jacob K. Javits Convention Center in New York.

NEW YORK — The maker of Crystal Body Deodorant has announced the introduction of its latest addition to its portfolio of men’s natural odor-fighters — Rock Deodorant Stick.

The new stick takes the 24-hour odor-fighting power of Rock body spray into a wide, solid form for total coverage. It promises to naturally eliminate odor causing-bacteria with 100% mineral salt components without the use of aluminums, parabens and chemicals. The formula also promises to keep clothes free of stains.

ENGLEWOOD CLIFFS, N.J. — Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

The digital launch comes right Halloween and the brand is taking to the streets of New York City to help turn the pop culture term "walk of shame" into a more positive and optimistic "stride of pride."

CINCINNATI — Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

Jennings, who won Super Bowl XLV with the Packers, will appear as the brand's newest Old Spice spokesman in a series of humorous television and print advertisements showcasing the countless ways that Old Spice champion and "Believing in Your Smellf" can help guys overcome adversity and win on and off the football field.

NEW YORK — Coty CEO Bernd Beetz is retiring from the beauty company, effective Aug. 1, and will be succeeded by Michele Scannavini, who has been president of Coty Prestige for the past decade.

Beetz will remain on the Coty board as a nonexecutive director. In this role he will continue to share his experience and contribute to a smooth leadership transition supporting Scannavini.

CINCINNATI — Procter & Gamble’s Old Spice is celebrating its new Champion scent and the London 2012 Olympic Games by partnering with Team USA table tennis representative Timothy Wang, who will look to secure the USA's first-ever medal in table tennis at this year's London 2012 Olympic Games.

NEW YORK — Coty has announced the May launch of its new Nautica Aqua Rush fragrance for men.

“Nautica Aqua Rush evokes the energy of an adventurous lifestyle,” said Steve Mormoris, SVP of Coty Beauty global marketing. “This exhilarating new Nautica fragrance celebrates the strength and masculinity of the active man and, ultimately, the epic power of the ocean.”

NEW YORK — Coty has announced that the new Beyoncé Pulse Summer Edition fragrance, the new addition to the Beyoncé Parfums collection, will be on counters this spring.

A lighter and fresher rendition of the original Pulse eau de parfum, Pulse Summer Edition’s orchestra of fruity and floral notes makes it an ideal scent for the warm, joyful, flirty summer months.

When buying bath and shower products, shoppers tend to choose products based mainly on scent and moisturization, according to a Mintel survey. Furthermore, men are increasingly opting for body wash in lieu of bar soap.

According to SymphonyIRI Group data, sales of body wash rose about 7% at food, drug and mass (excluding Walmart) for the 52 weeks ended Nov. 27. Taking the top spot, according to the data: Axe body wash for men.

CINCINNATI — Febreze is looking to eliminate tough odors and freshen the air in cars, the brand announced.

The Febreze car vent clip features a modern design that allows it to easily attach onto the air vent in the car, providing odor elimination and freshness while on the road. It also includes a unique membrane that allows the product to slowly release scented oils, though consumers can adjust the scent level via the scent intensity dial.