Content about Foursquare

September 25, 2012

What product she wants. Where she wants the product. When she wants the product. Delivering on those promises is what multichannel retailing means to Walgreens. “We believe consumers want choice,” noted Sona Chawla, Walgreens’ president of e-commerce. “People will shop online one day, [and] they’ll shop the store the next day; it depends upon events and what they’re looking for.” 


What product she wants. Where she wants the product. When she wants the product. Delivering on those promises is what multichannel retailing means to Walgreens. “We believe consumers want choice,” noted Sona Chawla, Walgreens’ president of e-commerce. “People will shop online one day, [and] they’ll shop the store the next day; it depends upon events and what they’re looking for.” 


And it’s through that customer engagement that Walgreens has perhaps most visibly transformed its relationship with its consumer base. 


July 19, 2012

Foursquare, the mobile application that helps users and their friends "make the most of where [they] are," has expanded to offer updates from the businesses where users are loyal customers.

NEW YORK — Foursquare, the mobile application that helps users and their friends "make the most of where [they] are," has expanded to offer updates from the businesses where users are loyal customers.

March 6, 2012

Walgreens on Tuesday announced the availability of an exclusive new offering for customers that check in at any Walgreens store nationwide through Foursquare.

DEERFIELD, Ill. — Walgreens on Tuesday announced the availability of an exclusive new offering for customers that check in at any Walgreens store nationwide through Foursquare.